Go-To-Market Manager - Remote

Little Rock, AR (Remote)

$82K/yr – $115K/yrSenior Level7+ years expFull time

Posted 9 hrs ago

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Job Summary

Own end-to-end Go-To-Market launches from planning to post-launch optimization, coordinating product, sales, marketing, and partner teams, and driving readiness, messaging, and measurement.

Lead cross-functional GTM initiatives from strategy through execution
Define success metrics and ensure feedback loops for continual improvement
Align stakeholders across product, marketing, sales, and partners to drive launches

Job Description

Responsibilities

Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
Define success metrics and ensure post-launch feedback loops
Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
Drive alignment on launch objectives, deliverables, and timelines
Manage interdependencies and remove barriers to execution
Partner with product and marketing teams to define compelling value propositions
Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
Tailor positioning for competitive differentiation
Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
Ensure supporting materials, campaigns, and digital assets are ready at launch

Requirements

Bachelor’s degree in related field or equivalent military experience
7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance
Proven track record of orchestrating cross-functional product launches or commercialization initiatives
Experience with broker distribution and health plan partnerships a plus
Strong program management with the ability to run complex, multi-threaded initiatives
Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
Compelling communication skills with the ability to translate strategy into clear action, internally and externally
Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
Excellent collaboration skills with the ability to influence and lead without direct authority
Go-To-Market Manager Overview

Preferred

MBA or advanced degree preferred

Benefits

A culture that values employees and celebrates, empowers, and inspires a diverse workforce
Outstanding and affordable benefits package
3.5 weeks of PTO and 11 paid holidays
401(k) with up to 6% match; fully vested from day 1
Remote opportunities with company-provided equipment
Team-oriented, collaborative group of peers
Career advancement opportunities
Tuition Reimbursement
Employee Assistance Program
Inclusion Council and Employee Resource Groups

USAble Life

At USAble Life, we provide financial security and peace of mind for our customers by offering a wide range of benefits, including dental, life, accident, disability and more. We work closely with leading health insurers across the U.S. to deliver a suite of products and services that meet our customers’ needs for health and financial wellness. We strive to deliver top-notch service and technology to make benefit management and administration easier than ever for customers.USAble Life isn’t just a place to work. We’re a community of diverse talents and backgrounds dedicated to protecting our customers when they need us most. We believe in a workplace that not only ignites a passion within our employees, but one that supports their professional and personal growth, while allowing them the balance they need to live happy and healthy lives. Each member of our team helps make a meaningful difference in the lives of our customers, so it’s our mission at USAble Life to make a positive difference in theirs.

Founded in 2005

Little Rock, Arkansas, USA

542 employees (18 in marketing)

www.usablelife.com