Responsibilities

• Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
• Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
• Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
• Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
• Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
• Implementing AI workflows and marketing automation to improve efficiency and performance
• Creating reporting and analytics that enable leadership to make informed marketing decisions
• Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
• Building and developing a high-performing marketing department with clear ownership and accountability
• Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Requirements

• Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
• Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
• Strong background in direct-response marketing while maintaining brand integrity
• Demonstrated experience building marketing systems, processes, and scalable departments
• Proven leadership experience managing creative and cross-functional teams
• Strong strategic thinking combined with a willingness to execute
• Experience using AI and marketing automation as a competitive advantage
• Excellent communication, leadership, and decision-making skills
• Strong understanding of marketing analytics, reporting, and revenue attribution
• Comfortable operating in a fast-paced, founder-led environment with evolving priorities

Preferred

• Founder-led coaching, consulting, or education businesses
• Digital products, memberships, masterminds, or online learning programs
• Launch-driven marketing and direct-response growth strategies
• Webinar, funnel, and customer acquisition marketing
• Marketing within creator-led or personal brand businesses