Director of Brand & Growth

Responsibilities

• Define Icenova’s voice, visual system, and positioning. Translate founder vision into scalable brand architecture. Build the brand book that becomes the Magna Carta
• Turn products into moments, moments into content, content into demand. Run integrated campaigns that drive awareness, trial, and retail velocity. Make people talk.
• Lead the brand on TikTok, Instagram, and wherever culture moves next. Build an influencer and creator program from scratch.
• Partner with the founder on naming, packaging, storytelling, and go-to-market for new SKUs and seasonal drops. Make every launch a moment.
• Manage the marketing budget. Track KPIs across awareness, engagement, trial, retail sell-through, and acquisition cost. Build repeatable processes as we scale.

Requirements

• 3+ years building brands in CPG, food, beverage, or consumer (or equivalent — we care about what you’ve done, not how long it took)
• A track record of growing a brand on social with numbers you’re proud of
• Strong instincts for culture, trends, and storytelling — you know why things go viral, not just that they did
• Comfort working fast and scrappy in a small team, alongside a hands-on founder
• Bias toward action: you’d rather ship and iterate than perfect and wait

Preferred

• Built a challenger brand from the early days through real retail traction
• Helped make something go viral on purpose (and can explain the mechanics)
• Managed influencer and creator programs at scale
• Hands-on experience with Meta Ads, TikTok Shop, Shopify, or Klaviyo
• Worked closely with a founder-CEO at a sub-20-person company before