Director of Brand Events

New York City, NY (Hybrid)

$185K/yr – $230K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Job Summary

Own and drive Norm's brand events from strategy to execution, shaping flagship programs, partnerships, and measurement across senior audiences; collaborate with leadership, manage budgets, and deliver high-impact experiences on a defined 90-day roadmap.

  • Lead development of the brand events roadmap and flagship properties.
  • Define target audiences, speakers, and success metrics for priority programs.
  • Collaborate with senior leadership to align events with business priorities and external positioning.

Job Description

Responsibilities

  • Build the strategy: Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
  • Identify opportunities: Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
  • Create exceptional programs: Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
  • Develop programming and audiences: Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants.
  • Advise and collaborate: Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
  • Own execution: Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
  • Measure impact: Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.
  • What Success Looks Like: 30 Days – Develop a strong understanding of Norm’s brand, business priorities, audiences, and existing event commitments; Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
  • 60 Days – Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline; Define initial concepts, target audiences, potential speakers, budgets, and success measures for priority programs.
  • 90 Days – Establish a clear roadmap for Norm’s flagship events and original event properties; Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.

Requirements

  • Significant experience developing and executing high-profile events for senior and influential audiences.
  • Experience developing executive-level programming and preparing senior leaders for public appearances.
  • A track record of building an events strategy vs. simply managing an established calendar.
  • Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating.
  • Exceptional executive presence and credibility with senior internal and external stakeholders.
  • The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
  • Strong creative judgment paired with rigorous operational and financial discipline.

Preferred

  • Familiarity with AI, legal technology, regulation, or another complex enterprise category.
  • An established network across business, law, government, policy, technology, or academia.

Benefits

  • Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
  • Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.
Norm Ai logo

Norm Ai

The leading Legal & Compliance AI, deployed across many of the largest institutions in the world.

Founded in 2023
Brooklyn, New York, USA
143 employees (5 in marketing)

Salaries

Posted range

$185K/yr – $230K/yr

Taken straight from the job posting.

See all Norm Ai salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Career Experience
10 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$136.1M
Last Raise
$50M
Private Equity, 4 months ago

Funding History

  • Nov 2025
    Private Equity • $50M
  • Mar 2025
    Series A • $48M
  • Jun 2024
    Series A • $27M

Traffic Signals

Monthly Visitors
19.3K
Traffic Source Mix
Search
33.4%
Direct
55%
Referral
7.4%
Social
2.6%
Paid
1.6%

Headcount Trend

Current headcount: ~149

Recent News

Norm Ai logo

Director of Brand Events

Norm Ai · New York City, NY · Hybrid