Director of Brand & Creative Marketing

Responsibilities

• Marketing strategy, performance, and budget
• Own Seeking's brand marketing strategy, positioning, messaging, audience strategy, and overall brand direction.
• Translate company objectives into quarterly and annual marketing priorities, initiatives, OKRs, budgets, and measurable business outcomes.
• Develop the marketing strategy in close partnership with the Co-CEOs, progressively assuming greater ownership as alignment and trust are established.
• Understand Seeking's distinct audiences and develop strategies capable of effectively reaching both sides of the marketplace.
• Identify untapped audiences, market opportunities, positioning gaps, competitive opportunities, and new ways to grow the business.
• Own consumer research, competitive intelligence, campaign learnings, and brand insights.
• Determine what Seeking should do more of, less of, stop doing, or approach differently based on performance and business priorities.
• Integrated Campaign Leadership
• Originated and lead major brand campaigns from initial insight through strategy, concept, execution, launch, measurement, and post-campaign analysis.

Requirements

• 8+ years of progressive marketing experience, with exceptional candidates considered based on demonstrated scope and trajectory rather than years alone.
• 4+ years of meaningful people-management experience, including experience managing managers or senior functional leaders.
• Demonstrated experience across both brand marketing and PR/communications.
• Strong experience developing and executing integrated consumer marketing campaigns.
• Experience in a startup, high-growth environment, agency environment, or similarly fast-moving business, with the ability to operate with a high sense of urgency and keep pace with rapid execution, shifting priorities, and tight deadlines.
• Experience owning or meaningfully managing substantial marketing budgets.
• Experience working with agencies, production companies, creators, talent, vendors, and external partners.
• Working knowledge of campaign production from concept through delivery and distribution.
• Exceptional copy judgment and the ability to provide meaningful feedback across advertising, PR, social, influencer scripts, campaign messaging, and brand communications.
• Strong negotiator with sound commercial judgment.