Lead NAMSA's global brand and creative execution to drive visibility and growth.

Responsibilities

• Partner closely with the VP of Global Marketing to develop an annual brand and creative strategy that enhances market visibility, supports revenue growth, and advances company objectives.
• Translate NAMSA’s brand strategy into clear, cohesive corporate marketing campaigns aligned with business objectives.
• Define campaign objectives, KPIs, and media optimization strategies to drive brand growth and audience engagement in collaboration with demand generation and product marketing.
• Ensure consistent application of brand guidelines across all internal and external communications.
• Serve as a brand steward, championing brand standards and ensuring adoption across the organization.
• Oversee the full creative process—from concept development through execution—across all marketing channels.
• Ensure all creative output meets high standards for visual quality, storytelling, and brand alignment.
• Collaborate cross functionally to develop integrated campaigns that elevate brand awareness and generate demand.
• Lead the creation of campaign concepts, content, and creative assets across digital, print, social, video, events, and additional channels.
• Leverage performance data and brand insights to optimize campaign strategies and messaging, providing leadership with clear, data driven recommendations in collaboration with demand generation.

Requirements

• Bachelor’s degree in marketing, communications, design, branding, or a related field; MBA preferred.
• 10+ years of progressive brand or creative marketing experience, including 5+ years leading a creative, brand, or integrated marketing team within a growing organization.
• Proven experience developing brand strategy and leading creative execution in a mid sized company environment, ideally within technical, B2B, or scientific industries.
• Excellent communications and management skills, and experience in the use of cross-functional teams.
• Advanced knowledge of best-in-class digital marketing strategies, including e-mail/drip campaigns, Search Engine Optimization (SEO), AI/ML Applications, Salesforce CRM, Pardot/Account Engage marketing platform & other marketing automation reporting tools.
• Strong knowledge of print, digital, video, and online marketing strategies, concepts and marketing communications principles. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into effective communications strategies.
• Excellent people and communications skills to effectively interact with Associates, strategic partners, cross-functional and global teams, Leadership/Executive Team and third parties.
• Previous experience as a communications manager or director of marketing in the medical device, laboratory or CRO Industries.
• Demonstrated experience in distilling strategy into go-to-market initiatives, deliverables and metrics
• Knowledge of market trends and industry best practices for marketing B2B services. CRO industry and Lab Service experience in Medical Device industry strongly preferred.