Responsibilities

• Champion our brand identity, lead brand strategy, including positioning, messaging and architecture, aligned with corporate priorities and the customer value proposition
• Advise senior leaders on brand and integrated marketing approaches informed by brand research, trends, best practices, insights, and risk management
• Oversee the operations, development and execution of digital, graphic, print and video creative across the organization, including digital asset management
• Direct national and regional marketing advertising campaigns that build awareness, visibility and reputation with targeted external audiences, including media planning and buying
• Lead brand programs, education, collateral, branded office experiences, trade show and events branding, as well as sourcing employee uniforms and promotional items
• Oversee photography, video production and multimedia development through in-house teams and external partners
• Manage team resources, budget, technology, priorities and workflows to support high-quality delivery and long-term capability
• Develop and lead a high-performing team of employees and contractors, fostering a safe, inclusive and collaborative culture
• Partner with the Vice-President to guide brand identity, employee brand and visual standards across customer and employee channels