Director, Brand Communications

Responsibilities

• Develop a measurable consumer strategy across national and local markets and execute campaigns that consistently position Strava as the subscription at the center of connected fitness.
• Collaborate with marketing and content teams to identify high-value spokespeople and influencers who can be utilized across a variety of channels, including earned media, social media, events, and partnerships.
• Identify important company milestones, shaping storytelling and news moments around partnerships, campaigns, cultural moments, seasonal activity
• Have a strong command of data and how it can be used to uncover trends and build newsworthy PR moments that deliver on strategy.
• Build and support a team culture that encourages autonomy and discipline when supporting the corporate mission.
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
• Manage PR agency resources across North and South Americain the U.S.
• Prepare and media train company spokespeople for interviews and speaking engagements.
• Have a journalistic curiosity and a desire to always dig deeper for a story.
• Reporting to the VP of Communications & Social Impact, this leader will be part of the communications leadership team and responsible for positioning Strava at the intersection of culture, society and sport through earned media in North and South America.

Requirements

• At least 10+ years of communications experience; combination of agency and in-house experience strongly desired.
• Exceptional media relations skills, with a proven track record of strategically and proactively securing placements and a network of contacts that you have strong relationships with.
• Superior verbal communication and writing skills.
• Outstanding project management skills, including the ability to meet deadlines and balance multiple priorities.
• Proven problem-solving skills and the ability to make quick and sound decisions under tight timelines in important situations.
• An ability to independently structure and manage priorities for yourself and your team members.