Director of Brand and Communications

Responsibilities

• Own the brand. Take the new narrative from slides to everywhere Hiya shows up, and set the visual and verbal identity so every touchpoint looks and sounds like one Hiya. Give teams what they need to stay on brand without asking permission.
• Flex the story without breaking it. Work with product marketing to tell it right for each audience, then make it land in each country, with its own pains and language.
• Set global PR strategy. Decide where we invest market by market, including how PR helps us break into new ones. Lead our agencies and keep the narrative owned in-house.
• Turn our data into headlines. Make our annual State of the Call report the one reporters, analysts, and operators wait for, and keep a steady drumbeat of data stories by market.
• Build analyst relations. Get Hiya in front of the analysts who shape how operators and businesses buy, and make sure they know our story cold.
• Build organic social as a function, not just a channel. Grow our executives' voices, set guardrails with legal so the team can move fast, create ideas that travel across paid, owned, earned, and AI search, and turn what we hear into intel for product, sales, and PR.
• Make Hiya a visible industry leader. Build the thought leadership and speaking program, prep spokespeople, and go after the keynotes and awards that put us at the center of voice security and AI fraud. Have a plan ready for when something goes sideways.
• Make events count. With our global events manager, set the event strategy: which events matter for which audiences, how we show up, and how we measure presence and relationships, not just leads. Flagship moments like Mobile World Congress should feel unmistakably Hiya.
• Build and lead the team. Coach and grow the team, run our agencies, and build a creative function that scales globally. Hire for where we're going.
• Measure what matters: share of voice, coverage quality, analyst perception, and how brand, PR, and social move people from awareness to consideration. Use it to decide where to invest.

Requirements

• You've led brand and comms before. You have 10+ years in brand, communications, or PR at B2B tech companies, including leading teams and agencies across multiple countries.
• A leader who still does the work. You set the strategy, then write the pitch, draft the post, and give the designer specific feedback yourself. You're as comfortable managing as you are doing.
• A team builder. You've grown creative or comms teams from small to scaled.
• A storyteller with taste. You can make telecom, AI, and fraud interesting enough that a reporter leans in, and you know great creative when you see it. B2B buzzwords make you wince.
• Consistent without being rigid. You've kept a brand coherent across audiences, products, and countries, and you know when to flex and when to hold the line.
• Strong across PR, analyst relations, and social. These are your core skills, not side projects. You have real media and analyst relationships, ideally in tech, telecom, or security, and you've turned social from a posting calendar into a real function.
• Global by default. You've run comms across the US and Europe, and you know a story that works in New York can fall flat in Madrid.
• Calm in a storm. You've handled issues and crisis comms and know how to protect trust when it counts.
• Hands-on and experimental with AI. Our PMs are already vibe-coding fixes to production. You'll use AI daily to move faster and keep the quality bar high.
• Comfortable on stage and in the room with executives, operators, and press.

Benefits

• We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.