Director of Brand

Responsibilities

• Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full journey.
• Lead the brand, creative and content team: set priorities, give clear direction, develop people and manage external designers, production partners and agencies.
• Build the trust-content engine to power a unique market position: patients, peers and clinicians; reviews/social proof; owned content; creator programs; and a compliant content-to-distribution plan.
• Run Boulder’s brand portfolio with a thesis, activation plan, budget discipline, measurement approach and renewal gate for every material investment.
• Translate a visual identity and messaging guide into an easy-to-use creative system: templates, channel guidance, campaign frameworks, art direction, and self-service guardrails.
• Own creative strategy and production: brand launches, community partnerships, sponsorships, executive platforms, web and priority activations.
• Use AI responsibly to increase speed and consistency while protecting clinical accuracy, human judgment and Boulder’s voice.

Requirements

• 10+ years in consumer brand, creative, content or integrated marketing leadership, including leadership of an internal team and external partners.
• Exceptional creative taste and judgment across identity, campaign, editorial, social-native video, web and high-stakes storytelling.
• Experience directing creative production and getting high-quality work from a constrained budget and small team.
• Strong operating muscle: clear briefs, prioritization, budget ownership, vendor management and outcome-based reporting.
• Experience with creator, community or customer-story programs and a strong instinct for editorial trust and consent.
• Excellent written and verbal communication skills.
• Proven AI fluency and sound judgment about where automation helps.

Preferred

• Experience turning a human or emotionally complex category into trusted, differentiated creative work; healthcare, behavioral health, advocacy or another regulated category is a plus.
• Experience with Figma, Adobe CC, Canva, Frame.io, Air or a similar suite of tools is a plus.

Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote work with company-provided hardware