Responsibilities

• Brand strategy and narrative — defining and evolving the argument for why voice is becoming the preferred interface, Deepgram’s role in a voice-first future, and why it matters now.
• Company and product positioning — building a cohesive positioning strategy that connects the company story to individual products so every expression of the brand strengthens the whole.
• Category-defining language — translating Deepgram’s technical differentiation and category leadership into clear, memorable language people repeat when we’re not in the room.
• Brand architecture — defining how the portfolio is organized, what constitutes a platform, product, or feature, and how each offering relates to the others.
• Naming — leading naming initiatives end to end, from strategy and generation through evaluation, stakeholder alignment, and legal clearance.
• Verbal identity — establishing Deepgram’s voice, tone, lexicon, and language principles, then building practical guidelines that make the system usable across the company.
• High-impact writing — personally writing and shaping the work that matters most, including manifestos, launch narratives, hero pages, keynotes, and other flagship brand moments.
• Executive narratives — partnering closely with founders and senior leaders to shape the arguments Deepgram makes in public and how those ideas are communicated.
• Thought leadership and content strategy — defining what Deepgram publishes, where it appears, who it serves, and how it advances the company narrative. The work should earn attention through the strength of the thinking, not the volume of output.
• Writing team leadership — building, mentoring, and growing a high-performing team of writers. You set priorities, give direct feedback, develop talent, and hold the standard for the team’s output.

Requirements

• 10+ years of experience across writing, narrative development, and brand strategy, including at least four years leading people and creative work
• Exceptional writing ability across formats, from strategic keynotes and manifestos to headlines, product copy, and button labels
• A portfolio demonstrating brand narrative, positioning, naming, and brand architecture work that shipped
• Direct experience building portfolio and naming systems, not simply contributing to them
• A strong creative leader who gets energy from developing writers and raising the quality of a team’s work while remaining an exceptional individual craftsperson
• Technical fluency and genuine curiosity—you can work with engineers, understand what they built and why it matters, and translate that complexity into something people want to read
• Experience working in an in-house or agency studio model where writers and designers develop ideas together at speed
• Executive presence and experience shaping what founders and senior leaders say—and how they say it
• Strong cross-functional communication skills and the ability to earn support for an idea from writers, engineers, marketers, and executives
• Excellent creative judgment, with the taste and conviction to articulate why an idea or piece of work is or isn’t working

Preferred

• Experience branding technical, developer-focused, or AI products and making complex technology feel clear and human
• Experience leading external brand or creative agencies through naming, positioning, or narrative engagements
• A background in speechwriting, editorial, journalism, or another discipline grounded in rigorous storytelling