Responsibilities

• Lead annual brand marketing plans supporting company growth objectives and sales targets.
• Partner with the VP, Brand Marketing to identify growth opportunities, category expansion strategies, partnership integrations, and product innovation roadmaps.
• Lead cross-functional teams in delivering brand initiatives and campaigns on time, within budget, and in alignment with business objectives.
• Maintain consistency in brand positioning, architecture, messaging, and visual identity across product development, retail, education, sales, digital, and operations.
• Present strategies, insights, and recommendations to senior leadership and key stakeholders.
• Provide leadership and mentorship to junior marketing team members.
• Lead 360-degree integrated marketing campaigns across digital, retail, social media, influencer, education, events, and other professional and consumer channels.
• Collaborate with creative teams and external partners on brand communications, visual assets, and activations.
• Lead new product launches and go-to-market strategies.
• Support events, activations, and marketing initiatives related to product launches.

Requirements

• 7+ years of brand marketing experience.
• High school diploma or GED.
• Proficiency with Adobe, Microsoft Office Suite including Word, Excel, and PowerPoint, and Canva.
• Experience using AI technologies such as Copilot and ChatGPT.
• Proficiency with project management platforms such as Workfront or Asana.
• Proficiency with analytics tools such as Power BI.
• Proven ability to define and execute brand positioning.
• Ability to manage multiple product launches and key brand initiatives.
• Experience creating and implementing 360-degree marketing campaigns across multiple channels.
• Strong project management skills, including timelines, budgets, and deliverables.

Preferred

• Strong understanding of the professional hair care market.
• Knowledge of salon dynamics, distribution channels, and competitive landscape.
• Bachelor's degree in Marketing or a closely related field.
• Prior beauty industry experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Accident insurance
• Critical illness insurance
• Disability insurance
• Retirement savings plans with company match
• Paid family leave
• Education-related programs