Responsibilities

• Social & Creative Strategy
• Develop monthly social briefs and strategic recommendations based on upcoming priorities, cultural moments, platform trends, and performance learnings.
• Monitor emerging trends, platform behaviors, formats, creators, and cultural conversations to identify opportunities for the brand.
• Ideate creative concepts that encourage consumer engagement and ladder up to product priorities + marketing goals.
• Develop creative strategies and platform-native recommendations that drive engagement, relevance, and growth.
• Partner with creative teams to ensure social concepts are strategically sound and optimized for each platform.
• Reporting & Analytics
• Own ongoing account reporting for Instagram, Facebook (Meta), and TikTok, identifying key successes, challenges, and actionable learnings.
• Lead bi-weekly, monthly, and quarterly social reporting across relevant platforms.
• Translate data and analytics into clear, compelling narratives for both internal teams and clients.

Requirements

• 4–7+ years of experience in social media, digital marketing, brand strategy, or a related field.
• Strong understanding of Instagram, TikTok, Meta, and the broader social ecosystem.
• Demonstrated experience developing social strategies and translating them into actionable briefs.
• Strong paid social knowledge, including campaign development, optimization, budgeting, and performance analysis.
• Experience working with influencers/creators and understanding of creator-driven content.
• Strong analytical skills and the ability to turn performance data into clear strategic recommendations.
• Excellent written and verbal communication skills.
• Comfortable presenting strategy and recommendations directly to clients.
• Strong understanding of social trends, internet culture, and platform-specific behaviors.
• Highly organized with the ability to manage multiple work streams and deadlines simultaneously.