Brand Management Coordinator

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive the university brand across campuses by coordinating implementation, compliance, education, asset management, and continuous improvement initiatives with partner teams to ensure consistent, aligned brand practices.

  • Brand implementation, compliance, and education across campus partners
  • Asset management and project coordination to support brand governance
  • Collaboration to strengthen brand adoption and processes

Job Description

Responsibilities

  • Brand Implementation & Campus Support: Support colleges, schools, units, and campus communicators in the application of university brand standards and visual identity guidelines. Assist campus partners in bringing marketing materials for review and approval and into alignment with updated brand requirements across print, digital, environmental, and promotional channels. Provide guidance on brand resources, templates, and approved practices while helping facilitate consistent implementation of the university brand across the institution.
  • Brand Compliance & Review: Review communications and marketing materials for alignment with university brand standards, visual identity guidelines, and established best practices. Identify compliance issues and work with campus partners to support revisions and implementation of approved brand standards. Track recurring issues, maintain review records, and assist with efforts to improve brand consistency across the institution.
  • Brand Education & Resources: Support the development and delivery of brand education programs, workshops, presentations, and training resources for campus communicators. Assist with maintaining brand standards documentation, templates, toolkits, and other resources that promote effective brand implementation.
  • Project Coordination, Digital Asset Management, and Administrative Support: Coordinate brand review requests, consultations, and related projects. Maintain records, workflows, and reporting related to brand compliance activities. Serve as the primary coordinator for organizing, tagging, cataloging, and maintaining approved assets within the department's digital asset management (DAM) system. Apply metadata and organizational standards to ensure assets are searchable, accessible, and aligned with brand guidelines. Support special projects and initiatives related to brand management, communications, and creative operations.
  • Collaboration & Continuous Improvement: Partner with creative, communications, digital, and marketing teams to support institutional brand initiatives. Identify opportunities to improve brand processes, resources, and stakeholder experiences. Assist with ongoing efforts to strengthen brand adoption and consistency across the university.
  • Other related functions as assigned.

Requirements

  • Bachelor's degree in communications, marketing, public relations, journalism, design, business, or a related field.
  • Three years of professional experience in communications, marketing, branding, project coordination, design, or a related field.
  • Demonstrated ability to build collaborative relationships and provide responsive customer service.
  • Excellent organizational skills, attention to detail, and ability to manage multiple priorities.
  • Strong written, verbal, and interpersonal communication skills.
  • Ability to learn, interpret, and consistently apply brand standards, policies, and procedures.
  • Relevant education and experience may be substituted as appropriate.

Preferred

  • More than 3 years of professional experience a plus.
  • Experience supporting brand management, communications, marketing, or creative services.
  • Experience using project management, content management, or digital asset management systems.
  • Experience working in higher education or another large, complex organization.
  • Familiarity with visual identity standards, brand guidelines, or creative workflows.
  • Professional experience at the University of Texas at Austin a plus.
The University of Texas at Austin logo

The University of Texas at Austin

The University of Texas at Austin is one of the largest public universities in the United States. Founded in 1883, the University has grown from a single building, eight teachers, two departments and 221 students to a 350-acre main campus with 21,000 faculty and staff, 16 colleges and schools and more than 50,000 students.

Founded in 2014
Austin, Texas, USA
26K employees (1,078 in marketing)

Funding

Total Funding
$189.6M
Last Raise
$3.3M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $3.3M
  • Jun 2023
    Grant • $18M
  • Jul 2022
    Grant • $100K

Traffic Signals

Monthly Visitors
12.9M
Monthly Google Ads Budget
$987.3K
Traffic Source Mix
Search
45.4%
Direct
46.7%
Referral
6.7%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~26.1K

Recent News

The University of Texas at Austin logo

Brand Management Coordinator

The University of Texas at Austin · Austin, TX · On-site