Director, Brand Activation

Responsibilities

• Brand activation across Global Marketing
• Be the single point of accountability for how the Equinix brand shows up across the whole marketing organization, and the person every team goes to when they need the brand to work harder for them
• Translate brand strategy into activation plans that Web, Social, Paid Media, and Thought Leadership can execute, and set the brand standards each of those teams builds from
• Make sure demand and product campaigns carry the brand as well as the offer, partnering with Revenue Marketing and Product Marketing from the brief rather than at the final review
• Bring consistency to field and partner activation in every region, giving regional teams the standards, assets, and judgment they need to adapt the brand locally without fragmenting it
• Lead brand activation at events, including Connect (our global sales kickoff), flagship industry and customer events, and the partner and field events that carry our brand into the market, in partnership with Global Events
• Partner with Communications on brand narrative, including the company’s position on data centers and the communities they operate in
• Do all of this through standards, partnership, and influence. You set how the brand works; the channel, campaign, field, and events teams run their own programs
• Agency and resource management
• Own the brand agency roster, contractor pool, and associated budget as one portfolio: selection, scoping, briefing, performance, and spend

Requirements

• 10 or more years in brand, creative, or integrated marketing, including several years leading brand execution for a global B2B company. Technology or infrastructure experience is a plus, not a requirement
• A track record of activating a brand across the full marketing mix: owned and paid channels, demand campaigns, field and regional programs, and live events. You have done this with teams that do not report to you
• Hands on experience managing agencies and external creative resources, including scoping, budgets, and holding partners to a standard
• Experience with naming and trademark work, or the judgment to run it well with Legal as a partner
• Hands on experience deploying AI agents or AI enabled workflows in a marketing or creative function, and a clear point of view on where they belong and where they do not. You do not need to build them yourself, but you need to be able to specify, govern, and improve them
• Strong taste and strong process. You care whether the work is good and whether it shipped on time, and you can tell the difference between the two
• The ability to influence peers and senior stakeholders without positional authority, and to say no in a way that keeps the relationship
• Experience working with regional or field marketing teams, and with corporate communications, is a strong plus

Preferred

• Strong taste and strong process. You care whether the work is good and whether it shipped on time, and you can tell the difference between the two
• The ability to influence peers and senior stakeholders without positional authority, and to say no in a way that keeps the relationship
• Experience working with regional or field marketing teams, and with corporate communications, is a strong plus
• Hands on experience deploying AI agents or AI enabled workflows in a marketing or creative function, and a clear point of view on where they belong and where they do not. You do not need to build them yourself, but you need to be able to specify, govern, and improve them

Benefits

• Equinix Benefits
• Employee Assistance Program: An Employee Assistance program is available to all employees.
• US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.