Responsibilities

• OWN the full demand gen engine: lifecycle, nurture, content, paid media, and marketing operations together — not a single channel.
• Carry MQL and SQL targets; be measured against the pipeline number
• Run outbound prospecting and lead enrichment workflows using Clay, Apollo, or equivalent platforms.
• Manage third-party lead sources and paid media budgets across B2B verticals.
• Own the HubSpot CRM/MAP instance at an admin and architect level: workflow automation, lead scoring, list architecture, and CRM integration with sales tools.
• Build and maintain the reporting and dashboards that make pipeline performance legible to leadership.
• Ensure data integrity and alignment between marketing ops and the sales team.
• Own the B2B website strategy: content, conversion optimization, and the ongoing roadmap with engineering and product.
• Drive SEO performance across all four B2B verticals.
• Coordinate with engineering and product through Jira for marketing-tech and website projects.

Requirements

• 8–12+ years in B2B marketing with progressive ownership — ideally at a mid-market company (roughly 50–500 employees) where you were the marketing function, not one channel within a large team.
• Full-stack demand generation experience — lifecycle, content, paid media, and marketing ops together. Not a single-channel specialist.
• HubSpot ownership at an admin/architect level — workflows, lead scoring, list architecture, and CRM integration. Not just campaign-level use.
• Direct MQL/SQL accountability. You carried a pipeline number and were measured against it.
• Clay and/or Apollo experience for outbound prospecting and lead enrichment.
• A bachelor's degree is preferred. Equivalent B2B marketing leadership experience will be considered.

Preferred

• Automotive, mobility, fleet, logistics, dealer technology, insurance, or field services background — or adjacent SaaS that sells to operators and facility managers.
• Experience running or coordinating a distributed marketing team.
• Events calendar management — 8–12 events per year.

Benefits

• Health, dental, vision, and 401(k) benefits.