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Way.com

Brand

4.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
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  • Jobs

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Company overview

Way is the nation’s leading car services platform, trusted by over 9 million customers to make car ownership more affordable and rewarding. We’re reimagining the automotive experience—helping drivers save money on parking, car washes, gas, repairs, maintenance, and EV charging.For businesses, Way unlocks new growth opportunities across Finance, Automotive and Service sectors. We partner with credit unions, banks, FinTechs, F&I distributors, OEMs, digital disruptors, employers, parking operators, roadside providers, car wash networks, and auto repair shops—integrating car services into their offerings and helping them reach more customers.
Founded in 2016
Fremont, California, USA
419 employees (40 in marketing)
www.way.com/business
82% recommend to a friend
88% positive business outlook

People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$15.7M

Last raise

Debt Financing, 3 years ago

Funding history

Mar 2023

Debt Financing Way

Nov 2021

Venture Round Way · $10M

Jan 2017

Seed Round Way · $4.4M

Apr 2016

Seed Round Way · $1M

Jan 2014

Seed Round Way · $300K

Audience

Monthly website visitors
784.6K
Month over month-12.8%
Quarter over quarter-18.7%
Top sourceSearch (64.9%)
Ad budget per month$246.3K
Average search rank46.9
Traffic source mix
Search
64.9%
Direct
28.1%

News

Way.com Introduces New Features to Make Parking Easier, Faster, and More Transparent
Nov 24, 2025 • PR Newswire
Way.com and Connects Federal Credit Union Expand Partnership with Way+ Memberships Traveling with GAP Policies, Helping Members Save More
Oct 1, 2025 • PR Newswire
Way.com Appoints Shiva Kumar as President
Sep 3, 2025 • PR Newswire

Links

www.way.com/businessLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +9.7% year over year
Referral
4.8%
Paid referral
1.5%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

13.7K

12-mo growth

+24.8%

Monthly growth

+4.4%

Salaries

Help build salary transparency at Way.com

Share your compensation anonymously to see full data.

Contribute

Open positions2 open marketing positions

Way.com logo

Director - B2B Marketing

Way.com

Fremont, CA (On-site)

$240K/yrIn-houseFull-timeDirector/executive12+ years exp.
9 days ago
Way.com logo

Director of Product Marketing

Way.com

Fremont, CA (On-site)

In-houseFull-time
5 months ago

Way.com insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2016
Headquarters
Fremont, California
Employees
201-500
9.7% growth last 12mo
Marketing team
40
10% of company
12 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Growing 9.7% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-22
Headcount (12 months)
+9.7%
Last funding round
37 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
784.6K
Month over month-12.8%
Quarter over quarter-18.7%
Top sourceSearch (64.9%)
Traffic source mix
Search
64.9%
Direct
28.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
117 competitor sites
Search traffic: 287.5K organic clicks / 181.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+129,347
Ad budget per month
$246.3K
Average search rank
46.9
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: —
Trend
2023-08-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr Product Marketing Manager

Marketing team size

Shows saved marketing team size.

40
10% of the company • 12 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 40.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.3 / 5
Work-life balance
4 / 5
Culture
4 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
82%
Positive business outlook
88%

Funding

Shows saved funding data.

Total funding
$15.7M
Last raise
Debt Financing
3 years ago
Funding details
Amount raised
$15.7M
Last round
Debt Financing
Last fundraise
3 years ago

News

Shows saved company news.

Way.com Introduces New Features to Make Parking Easier, Faster, and More Transparent
Nov 24, 2025 • PR Newswire
Way.com and Connects Federal Credit Union Expand Partnership with Way+ Memberships Traveling with GAP Policies, Helping Members Save More
Oct 1, 2025 • PR Newswire
Way.com Appoints Shiva Kumar as President
Sep 3, 2025 • PR Newswire
4.8%
Paid referral
1.5%
Social
0.7%

Total followers

13.7K

12-mo growth

+24.8%

Monthly growth

+4.4%