Own audience strategy across multiple platforms and translate insights into content and campaign guidance.

• Responsibilities: Set audience strategy across Instagram, Facebook, X, Threads, TikTok, YouTube, LinkedIn, and emerging channels.
• Responsibilities: Own analytics and insights to drive content and platform strategy based on KPI program performance.
• Responsibilities: Drive growth for major moments with tentpole campaigns, like launches and high-profile storytelling.
• Responsibilities: Build a digital center of excellence with dashboards showing real-world impact of social content.
• Responsibilities: Drive membership and activations by partnering with Digital Membership Strategists to grow REFORM’s email database and engagement actions.
• Responsibilities: Support brand extensions through podcasts, virtual events, livestreams, and partnership content.
• Responsibilities: Develop key relationships with platform partners and influencers to unlock growth and co-marketing.
• Responsibilities: Other duties as assigned (10%).

• Requirements: 5+ years in audience strategy, development, or growth marketing across social, video, email, influencers, and digital extensions.
• Requirements: Strong analytics fluency with direct KPI program ownership and translating data into strategy.
• Requirements: Experience with performance/paid media (Google Ads, Meta Ads) to drive growth and brand awareness.
• Requirements: Authorized to work in the U.S.; REFORM does not offer visa sponsorship.
• Requirements: Live within commuting distance of New York City and able to work in-person four days per week.

• Nice_to_have: Track record of launching and growing digital properties with audience development and cross-promotion.
• Nice_to_have: Experience collaborating with platform partners and influencers (Meta, TikTok, YouTube, etc.).
• Nice_to_have: Collaborative cross-functional style with content creators, production, policy, data, and product teams.

• Benefits: Competitive salaries aligned with similar non-profits and comprehensive medical, dental, vision, and life coverage.
• Benefits: 20 days PTO plus holidays and year-end shutdown; 4% 401(k) match after 30 days.
• Benefits: 100% health premium coverage for employees; $75 monthly cell phone reimbursement.