Director, Audience Strategy & Activation at MODintelechy | Austin, TX

MODintelechy

Director, Audience Strategy & Activation

Austin, TX (Remote)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 4 months ago

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Job Summary

Drive audience readiness and data-activation for B2B SaaS marketing by ensuring clean identity, segmentation, and cross-channel execution.

Own audience readiness for activation across marketing channels.
Must-have: 6+ years in marketing operations, data, or audience roles.
Standout: deep identity resolution, segmentation integrity, and cross-functional data collaboration.

Job Description

Responsibilities

Own Audience Readiness for Marketing Activation
Ensure that customer and account data is structured, available, and usable for segmentation and channel activation. Translate data models and marketing requirements into executable audience definitions that support real-world use cases.
Validate Identity, Profile & Segmentation Integrity
Ensure identity resolution, profile stitching, and key relationships (account, contact, buying group) support accurate audience qualification. Validate segmentation logic, attribute usage, and eligibility rules to ensure audiences behave as expected across systems.
Align Data Structures with Activation Requirements
Ensure audience definitions are compatible with downstream activation platforms (e.g., marketing automation, personalization, paid media). Confirm correct use of identity keys, profile attributes, and audience logic to support cross-channel execution and account-based engagement.
Monitor Audience Health & Diagnose Data Issues
Continuously assess profile and audience integrity, including fragmentation, duplication, and data inconsistencies. Identify and resolve issues impacting audience size, reach, suppression logic, and activation performance, translating data issues into clear marketing impact.
Bridge Data, Martech & Marketing Execution
Work closely with data, engineering, and marketing teams to operationalize data products (e.g., ICP models, scoring, schema updates) and support campaign and journey execution. Provide guidance, troubleshooting, and enablement to ensure audiences are activation-ready at launch.

Requirements

6+ years in marketing operations, marketing data, or audience activation roles
Strong experience in B2B SaaS or enterprise technology environments
Hands-on experience with customer data platforms and/or marketing automation platforms (e.g., Adobe Experience Platform, Marketo, etc.)
Deep understanding of identity resolution, profile stitching, and segmentation logic
Experience supporting cross-channel activation (email, web, paid media, personalization) preferably with an understanding of Adobe Journey Optimizer, Target and Marketo.
Familiarity with account-based marketing and buying group dynamics
Ability to translate technical data issues into clear marketing impact
Strong cross-functional collaboration across marketing, data, and engineering teams

Preferred

Experience working with ICP models, scoring, and schema updates as part of data products
Familiarity with multi-channel activation and ABM in enterprise environments

MODintelechy

4.0 Glassdoor

MODintelechy (mod-in-tel-uh-key), inspired by the Greek concept of transforming potential into reality, is a B2B agency that bridges strategy and execution to unlock revenue growth across the customer lifecycle.We specialize in data-driven, modern, and transformative digital initiatives that optimize existing technology ecosystems, drive engagement, and deliver exceptional customer experiences.Based in Austin, Texas, our full-service agency integrates experts in sales, marketing, technology, data, and creative fields to develop comprehensive digital programs. By optimizing the customer journey from engagement to retention, we drive consistent growth and long-term revenue success.

Founded in 2007

Austin, Texas, USA

24 employees (9 in marketing)

modintelechy.com/portfolio

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