Director of Audience Growth & Storytelling

Responsibilities

• Audience growth and engagement. You’ll grow our reach and engagement across social and digital channels, turning followers into subscribers, donors, and advocates. You’ll publish frequently, track what’s working, and keep sharpening the approach to bring more of Madison into this work.
• Storytelling across formats. You’ll promote the strength and needs of our schools, teachers, students and volunteers through text, short and long form video, and other visual formats in a compelling, emotive way, crafting each story from idea to finished piece.
• Communications strategy and budget. You’ll set the strategy behind our priority moments and campaigns, and own the marketing budget across paid advertising, direct mail, and other channels. You’ll keep MPSF’s voice consistent with our brand guide and shape how our biggest arcs, like the 25th anniversary, come together.
• All media and channel ownership. You’ll own MPSF’s strategy across every channel we use: social, website, email, direct mail, and print. You’ll coordinate the cadence so we stay a consistent, welcome, accessible presence everywhere the public encounters us.
• Advocacy support. You’ll produce and publish messaging and materials that support MPSF’s advocacy and referendum work. The President and Board of Directors set the message; you bring it to life with care.

Requirements

• Digital storytelling range. You find the story, and you can carry it end to end: writing it, capturing and editing video, and getting it in front of the right people. You’re scrappy about production (you know a real, lo-fi phone video often beats a polished ad), and you adapt tone and format to the audience and platform.
• Data-driven audience building. You know how to grow reach and engagement across platforms and with various audiences. You can move people from viewers to followers to newsletter subscribers to donors, and read the data to double down on what’s working.

Preferred

• Experience with political campaigns, ballot-measure, or issue-advocacy
• Fluency in digital fundraising or donor communications: segmentation, appeals, stewardship
• Experience partnering with a large public institution, school district, or comparable bureaucracy
• 5 – 8 years of experience in fields like journalism, digital organizing, nonprofit or advocacy content creation, or digital marketing
• We know the best candidates rarely check every box. We care about what you’ve owned and shipped, so if you’re demonstrably strong in the two core strengths and excited about our mission, we want to hear from you.

Benefits

• health benefits, paid time off, and support for professional development.