Responsibilities

• Defining priority audiences and strategies for acquisition, engagement and retention.
• Building integrated campaigns around audience and organizational objectives, not individual tactics.
• Creating an enterprise marketing calendar that helps LVPM show up as one organization with one recognizable voice.
• Using audience insights and performance data to inform strategy and improve results.
• Leading paid, owned, earned and trade media strategy.
• Developing media, community and cross-promotional partnerships that extend our reach.
• Helping turn audience attention into stronger, more direct relationships with LVPM.
• This role serves the entire LVPM organization. Content knows the stories, programs and experiences we’re creating. Development knows what we need to accomplish with members and donors. Community Engagement understands the relationships we’re building in the community. Product owns the digital experiences, data and technology that make those relationships possible.
• You’ll help connect those priorities to audiences.
• Social Is Part of the Mix—But This Isn’t a Social Media Job

Requirements

• At least seven (7) years of progressive marketing, audience development or related experience.
• Demonstrated success growing audiences and delivering measurable integrated campaigns.
• Strong strategic thinking across channels, campaigns, partnerships and brand.
• Excellent writing, editing and brand-voice skills.
• Comfort using data and analytics to make better decisions.
• Experience working across departments as a strategic partner.
• The ability to manage agencies, freelancers and other outside specialists.
• Experience in media, nonprofit, higher education, arts and culture, or another community-focused organization is especially relevant.
• Most importantly, you should be curious about the community we serve and naturally inclined to ask why before deciding how.