Director, Audience & Content Strategy, Filene

Responsibilities

• Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks to support audience and organizational growth.
• Translate member insights, feedback, and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities.
• Partner across Membership, Research, Innovation, Advisory Services, Product, and Marketing to identify evolving audience needs and opportunities.
• Establish audience-level performance measures and use a test-and-learn approach to continuously improve messaging and engagement.
• Own Filene’s enterprise content and editorial strategy, roadmap, and calendar, aligning content priorities with audience needs and organizational objectives.
• Serve as Filene’s editor-in-chief, translating research and complex ideas into compelling, accessible content while ensuring narrative, editorial, and brand consistency.
• Champion a “create once, repurpose everywhere” approach that extends Filene’s ideas across audiences, channels, and formats.
• Balance strategy with hands-on execution, directly writing, editing, developing, and repurposing priority content while guiding work produced by internal and external partners.
• Establish editorial standards, governance, and workflows that enable high-quality, efficient content development.
• Own Filene’s integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field required.
• 7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines. Candidates with strong product marketing or content marketing backgrounds who have experience translating complex offerings and insights into compelling audience narratives are particularly well positioned for this role.
• Demonstrated experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes.
• Strong strategic and hands-on orientation, with the ability to move from defining strategy and messaging to personally creating content, managing channels, analyzing results, and optimizing execution.
• Deep understanding of multi-channel marketing and how messaging, content, and creative should adapt across social media, web, email, thought leadership, events, and other channels. Hands-on experience managing social media strategy and execution strongly preferred.
• Exceptional writing, editing, storytelling, and presentation skills, with the ability to translate complex research, products, services, and ideas into clear, compelling narratives for diverse audiences.
• Strong understanding of audience segmentation, lifecycle messaging, editorial planning, brand development, and product/value proposition positioning.
• Working knowledge of SEO, GEO, AI-powered discovery, and evolving digital content ecosystems, with the curiosity and ability to adapt as audience behaviors and platforms change.
• Experience leveraging content management systems, analytics platforms (e.g., GA4), social platforms, and emerging AI-enabled tools to improve effectiveness, efficiency, and scale.
• Strong business and analytical acumen, with the ability to evaluate content investments, interpret performance data, and connect marketing activity to organizational growth, engagement, retention, and revenue objectives.

Benefits

• Base Salary Range: $104,200.00 - $156,300.00 At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.