Director, Athletics Digital Marketing

Responsibilities

• Digital Marketing Strategy & Leadership
• Lead annual and seasonal digital marketing planning tied to sport calendars, ticketing priorities, departmental initiatives, and organizational objectives.
• Establish digital marketing strategies that effectively move consumers through the customer journey, from awareness and consideration through purchase, engagement, and retention.
• Serve as a strategic partner to ticket sales, communications, creative services, sponsorship, merchandising, development, and other internal stakeholders to align digital marketing efforts with broader business objectives.
• Lead, manage, and develop two (2) Coordinators, Digital Marketing, establishing clear goals, priorities, processes, and performance expectations.
• Provide strategic direction and quality control for digital marketing campaigns and initiatives across the department.
• Email Marketing & CRM
• Oversee email marketing strategy, segmentation, automation, personalization, and lifecycle campaigns to drive ticket sales, purchases, engagement, and retention.
• Develop targeted email strategies supporting ticketing, merchandise, premium seating, donations, events, promotions, and other consumer initiatives.
• Ensure best practices in list management, audience segmentation, personalization, deliverability, and compliance.

Requirements

• Bachelor's degree and five years of related experience.
• Bachelor’s degree in marketing, communications, business, or related field and 3+ years of experience in digital marketing, consumer marketing, e-commerce, CRM, or a related field, with increasing leadership responsibility is preferred.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree

Benefits

• Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.