Director, Analytics

Responsibilities

• Measurement leadership and governance
• Serve as the single point of accountability for measurement across all BME business pillars, including Product Placement and paid/branded media.
• Own end-to-end measurement strategy: frameworks, methodology, KPI definitions and success criteria.
• Establish and enforce KPI governance so every workstream measures against the same objectives.
• Align brand-level and product-level measurement, and integrate Product Placement measurement with paid and branded media measurement.
• Provide strategic measurement guidance to client account stakeholders (Jen Buckmaster, Alison Pember) and agency leadership.
• Media value methodology and MEV ownership
• Own the media value formula and its calculation, including the quarterly media value calculation.
• Assign a Media Equivalent Value (MEV) to each individual placement where the formula requires placement-level adjustment.
• Document the methodology so values are consistent, auditable and defensible to the client.

Requirements

• 7+ years in media measurement, marketing analytics or consumer research, with 3+ years leading measurement programs or teams.
• Proven ownership of measurement methodology, including media value or earned/equivalent value models.
• Experience measuring product placement, branded entertainment or sponsorships.
• Strong research design and interpretation: attitudinal, brand lift and forced-exposure studies.
• Track record of KPI governance across multiple workstreams, teams or agencies.
• Ability to turn analytics into clear recommendations and stories for senior client stakeholders.
• Experience with competitive analysis and Share of Voice tracking.

Preferred

• Familiarity with Marketing Mix Modeling (MMM) and ROI analysis.
• Knowledge of the entertainment and streaming landscape and the tech competitive set.
• Experience building automated reporting: data pipelines, APIs, dashboards.
• Agency-side experience in a multi-agency client model.
• Experience with tech or consumer-electronics brands.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off