Director, Analytics

Responsibilities

• Lead Discovery & Shape Strategy:
• Facilitate executive and stakeholder discovery workshops.
• Assess technology maturity, organizational challenges, and capability gaps.
• Identify opportunities across web/app, customer data, personalization, and journey orchestration.
• Translate technical findings into clear business value and actionable recommendations.
• Design Future-State Solutions:
• Develop strategic roadmaps that drive client business objectives.
• Quantify solution value via ROI, efficiency gains, and accelerated time-to-market.
• Architect cross-platform solutions within the broader marketing technology ecosystem.
• Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts.

Requirements

• Data Solution Architecture: Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments.
• Agency/Consulting Experience: Proven track record delivering client solutions within a digital agency or consulting environment.
• Analytics Platforms: Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
• Tag Management: Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
• Cloud & Data Strategy: Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data.
• Customer Data Platforms (CDPs): Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP).

Preferred

• Server-Side & CAPI: Experience with server-side tagging and Conversion APIs (CAPI).
• Modern Measurement: Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
• Mobile Measurement: Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase.
• Platform Partnerships: Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud.
• Enterprise Tech Suites: Familiarity with Google Marketing Platform (SA360, DV360, CM360).