Responsibilities

• Pre-Sale Strategy & Solution Leadership
• Lead the development of audience and data strategies for new business and organic growth opportunities.
• Partner with sales and account leadership to shape deal strategy, scope, and positioning.
• Define how data, segmentation, and analytics will be applied to achieve client objectives.
• Translate client business challenges into clear, actionable marketing and data solutions.
• Play a key role in RFP responses, proposal development, and pitch presentations.
• Client Engagement & Thought Leadership
• Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations.
• Lead discovery sessions to uncover client needs, data availability, and opportunity areas.
• Present strategic recommendations that connect data capabilities to measurable business outcomes.

Audience Strategy & Data Application

• Identify Opportunities and Define frameworks to meet clients defined outcomes:
• What is the best Data and Audience Approach (1st Party or Acquisition audiences)
• Segmentation
• Test-and-learn strategies
• Measurement approaches
• Multi-Channel campaigns
• Ensure solutions reflect best practices in direct mail and data-driven marketing.

Analytics Framing & Interpretation (Pre-SOW)

• Establish the analytic approach and success metrics for proposed programs.