Responsibilities

• - Define the AI Positioning and Narrative for CentralReach
• - Define how AI and agent-based capabilities are positioned and communicated as part of the CentralReach platform.
• - Develop the messaging framework for AI-powered capabilities and products
• - Translate complex AI functionality into clear customer value
• - Ensure consistent AI messaging across launches, product marketing, and customer communications
• - Partner with Product Marketing to bring positioning to life across product assets and campaigns
• - Lead Go-To-Market Strategy for AI Capabilities
• - Define how CentralReach introduces and commercializes AI capabilities.
• - Develop go-to-market strategies for new AI capabilities and products
• - Identify target customer segments and adoption pathways

Requirements

• 8–12+ years of experience in product marketing, platform marketing, or related roles
• Experience marketing AI-powered, machine learning, or automation-driven capabilities or products
• Proven ability to develop positioning, messaging, and go-to-market strategies for emerging technologies
• Strong ability to translate complex technical functionality into clear customer value
• Experience working cross-functionally with product, engineering, sales, and marketing teams
• Excellent communication, storytelling, and strategic thinking skills

Preferred

• Experience bringing AI-powered features or products to market at a SaaS or technology company
• Experience translating complex technical capabilities into clear customer value
• Built narratives and go-to-market strategies around emerging technologies
• Thrives in environments where they can both define strategy and execute key initiatives themselves

Benefits

• We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees.
• Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.