Director, AI-Enabled Demand Generation

Irvine, CA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 days ago

Job Summary

Own the design and execution of the AI-enabled sales operating model, define the funnel action framework, and drive performance, tooling, and incident response from day one.

  • Define the next-best-action framework and ensure value capture
  • Build and own performance measurement for AI-enabled sales
  • Lead the incident-response system to resolve errors before escalation
  • Present roadmaps and headcount updates to executive leadership

Job Description

Responsibilities

  • Architect and iterate the AI-enabled sales operating model: what AI handles autonomously, where it assists, and when Sales Advisors remain the decision-maker.
  • Define the next-best-action and fallback-outcome framework for every stage of the funnel, ensuring agents default to capturing the highest available value rather than abandoning a lead when the top outcome cannot be reached.
  • Own commercial performance for AI-enabled sales and build the performance measurement framework for the team from day one: productivity, AI-assisted vs. unassisted outcomes, cost-to-serve, quality, and compliance metrics.
  • Diagnose performance and identify the highest-impact opportunities to improve funnel velocity and customer experience. Build business cases for new agent capabilities, workflow changes, tooling, and staffing investments.
  • Monitor agent performance across quality, compliance, customer sentiment, handoff quality, and commercial impact; turn frontline and customer feedback into prioritized improvements to agents, workflows, tools, and staffing.
  • Inform the tooling stack for AI-enabled sales; run a competitive intelligence loop on AI-native disruptors to keep the operating model ahead of market benchmarks rather than reactive to them.
  • Present roadmap, headcount, and performance updates to Sales & Delivery leadership on a recurring cadence, translating team performance into commercial impact for executive stakeholders.
  • Own the end-to-end incident-response system for AI-enabled sales, covering early-warning detection of poor experiences, funnel friction, inaccurate responses, missed handoffs, and emerging customer risks, through real-time correction and case-level remediation, ensuring factual, pricing, or commitment errors are resolved before they become escalations or legal exposure.

Requirements

  • 10+ years in inside sales, sales operations, or revenue operations leadership, including direct people management. Experience in a lean, AI-native commercial organization is a plus.
  • Working fluency with AI-assisted sales tooling (conversational AI, lead scoring/routing, sales engagement platforms) — able to evaluate and select tools, not just use them.
  • Experience partnering with a conversational AI/agent platform team on scope boundaries and handoffs.
  • Experience in regulated, high-consideration consumer sales (auto, fintech, insurance, or similar), with fluency in the compliance, disclosure, and legal-exposure considerations that come with AI-generated pricing, financing, or product claims.
  • Direct experience partnering with Commercial Tech/platform engineering teams (Rivian’s Commercial Tech org has been central to building this channel) to co-own build vs. buy decisions, integration architecture, and release cadence.
  • Familiarity with sales engagement/CRM tooling (Salesforce, HubSpot, Gong, Outreach, Chili Piper).
  • Experience owning a revenue channel, sales funnel, operating budget, quota, or measurable conversion outcome.
  • Demonstrated experience leading teams through a significant workflow or technology change. Track record of translating skepticism into adoption through transparent communication, incentive redesign, or phased rollout.
  • Strong executive presence; experience presenting team strategy, performance, and headcount asks to senior leadership.
  • Comfortable operating without an existing playbook, building process, metrics, and team structure concurrently.

Benefits

  • We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Plan if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.
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Rivian

3.5 Glassdoor

Doing something different is never easy. It requires courage, optimism and grit. Core to our mission is building a team of adventurous individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. Reframing old problems. Seeking new solutions. And operating comfortably in a space of uncertainty. While our backgrounds are diverse, our team shares a love of the outdoors and a desire to protect it for future generations. Do you like doing the impossible? We’d love to hear from you.

Founded in 2009
Irvine, California, USA
12K employees (382 in marketing)
60% recommend to a friend
69% CEO approval

Funding

Total Funding
$21.9B
Last Raise
$1B
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity • $1B
  • Nov 2024
    Post IPO Debt • $6.6B
  • May 2024
    Grant • $827M

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
44.6%
Direct
45.3%
Referral
5.4%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.8K

Recent News

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Director, AI-Enabled Demand Generation

Rivian · Irvine, CA · On-site