Director, AI Campaigns, Social Media & Digital Content, New Orleans at Copado | New Orleans, LA

Copado

Director, AI Campaigns, Social Media & Digital Content, New Orleans

New Orleans, LA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead integrated, AI-enabled demand and pipeline acceleration for a B2B SaaS growth marketing role, aligning campaigns with GTM priorities, ICPs, and revenue goals while steering AI-driven content, ethics, and multi-channel orchestration.

Own integrated demand programs and multi-channel journeys with AI-driven content.
Strong ABM, intent-based marketing experience and tools like 6sense or Clay.
Collaborate with sales, product, PR, and agencies to drive pipeline velocity.

Job Description

Pipeline generation and signal-based demand performance
Integrated campaign orchestration (human and AI-in-the-loop)
AI-driven digital content delivery and dynamic storytelling
AI Trust & Ethics: Ensuring all autonomous agents and generated content operate securely, transparently, and protect brand integrity
Website campaign, solution content, and GEO (Generative Engine Optimization)
PR and social agency alignment with campaigns
Campaign Strategy & Pipeline Acceleration-Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities.
Responsibilities Include:
- Architect integrated demand programs across:
- Cutting-edge digital marketing & dynamic web experiences
- Signal-based marketing and real-time intent triggers
- Autonomous AI agent outbound/inbound workflows
- Design multi-channel campaign journeys that use AI to adapt to ICP segments in real-time.
- Optimize programs that move accounts from signal → autonomous engagement → opportunity.
- Drive pipeline velocity improvements across the funnel.
- Partner with sales leadership to align campaigns with pipeline priorities. This role is accountable for pipeline contribution, conversion improvement, and overall pipeline influence.
Integrated Campaign Leadership-Lead the planning and orchestration of cross-functional campaigns tied to major GTM initiatives.
Responsibilities Include:
- Define quarterly campaign themes aligned with product launches and revenue goals.
- Ensure messaging and content support full-funnel buyer journeys.

Copado

3.4 Glassdoor

Copado is the leader in AI-powered DevOps for Salesforce and business applications. Backed by Insight Partners, SoftBank, IBM, Capgemini and Salesforce Ventures, Copado delivers Org Intelligence to simplify complexity and bring clarity to enterprise delivery. Copado unifies planning, building, testing and releasing on Salesforce with built-in trust, automation and governance. More than 1,750 global brands — including Coca-Cola, Medtronic, T-Mobile and Volkswagen — use Copado to accelerate digital transformation, achieving 20x more frequent releases, 95% less downtime, 10x faster testing and 20% greater productivity.

Founded in 2013

Chicago, Illinois, USA

555 employees (44 in marketing)

www.copado.com

56% recommend to a friend

52% CEO approval