Lead AI-powered demand generation and pipeline acceleration for Copado, aligning multi-channel campaigns with product launches and GTM priorities.

• Own end-to-end demand programs, from signal-based triggers to autonomous engagement that drives pipeline.
• Design multi-channel campaign journeys that use AI to adapt to ICP segments in real-time.
• Optimize programs that move accounts from signal → autonomous engagement → opportunity.
• Drive pipeline velocity improvements across the funnel.
• Partner with sales leadership to align campaigns with pipeline priorities. This role is accountable for pipeline contribution, conversion improvement, and overall pipeline influence.
• Define quarterly campaign themes aligned with product launches and revenue goals.
• Ensure messaging and content support full-funnel buyer journeys.
• Coordinate integrated campaign execution across marketing functions and establish workback schedules for launches and major initiatives.
• Architect an AI-first content engine: Leverage autonomous agents and GenAI tools to rapidly draft, test, and scale campaign messaging, landing pages, and content assets.
• Lead next-gen search strategies: Shift traditional SEO strategies toward AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to ensure Copado dominates AI-driven search platforms.

• Strong cross-functional alignment with Product Marketing to translate positioning into campaign narratives that can be executed by both humans and AI agents.
• Ensure brand safety: Implement governance and prompt frameworks to ensure all AI-generated campaign content aligns with Copado’s brand voice.

• Maintain campaign hierarchy and reporting discipline, aligning with Salesforce campaign architecture and ensuring accurate attribution and funnel visibility.
• Govern the AI Tech Stack: Oversee the integration of autonomous agents and AI content tools into the broader Salesforce ecosystem, ensuring data hygiene and clear attribution.