Director, Affiliate Marketing

Responsibilities

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
• Build strategic relationships with leading affiliate partners and recruit new publishers.
• Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
• Lead affiliate strategy for new market launches.
• Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
• Improve forecasting accuracy through stronger commercial governance and payment controls.
• Partner with Finance on budgeting, accruals, and partner payment processes.
• Own the affiliate technology roadmap from a Growth Marketing perspective.
• Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
• Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
• 10+ years of affiliate marketing experience, preferably within regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
• Strong commercial and analytical skills.
• Excellent executive communication skills.
• Ability to travel domestically and internationally.
• Experience with a sportsbook or online casino operator, preferred.

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)