Responsibilities

• Lead strategic conversations with senior clients and internal teams on ad technology and data management
• Define and implement technology roadmaps that improve operational efficiency, media performance, and data quality
• Oversee the integration of emerging technologies into media strategies, ensuring alignment with business goals
• Act as a key advisor to clients, providing strategic recommendations on ad technology and media execution
• Stay ahead of industry trends, advising on new opportunities, risks, and innovations
• Build and maintain strong relationships with technology vendors and media partners. Staying abreast of emerging tools and technology, ensuring agency and clients are using the right solutions
• Develop and implement robust QA systems and tooling for monitoring and troubleshooting
• Ensure timely execution of campaigns, holding internal teams and external partners accountable for deliverables
• Manage and mentor a team of Associate Directors, Managers, and Analysts, fostering career growth and technical expertise
• Support VP and SVP of Ad Operations to influence team culture, shape communication, engagement, and innovation

Requirements

• B.A. or B.S. in Marketing, Advertising, Computer Science or related field highly preferred
• 8+ years of experience in digital media, ad technology, or related field
• 3+ years of experience leading and managing high-performing teams
• Strong client management skills with experience presenting to and advising senior executives
• Expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (IAS, DV), and TMS (GTM, Tealium, Adobe Launch)
• Ability to navigate complex technology ecosystems and translate technical concepts to non-technical audiences
• Examples of tools and applications specific to each side of the practice include
• Knowledge of the working relationships with second- and third-party vendor

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.