Kepler Group

Director, Activation

New York City, NY (Unknown)

$140K/yr – $176K/yrDirector/Executive8+ years exp

Posted 2 days ago

Job Summary

Own the end-to-end activation strategy and cross-channel growth initiatives, guiding strategic partnerships, platform evolution, and leadership of onboarding and best-practice execution for large-scale digital media programs.

  • Lead cross-channel activation strategy and media planning
  • Mentor activation teams and uphold best-practice execution
  • Drive platform-informed growth through Strategy, COE, and DS&A collaborations

Job Description

Responsibilities

  • Growth & Business Development
  • Activation Subject Matter Expert: Serve as the cross-channel activation SME, designing media plans that scale client growth.
  • Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations.
  • Proposal Innovation: Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings.
  • Strategic Activation & Media Leadership
  • Strategy Partnership: Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures.
  • Full-Funnel Ownership: Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders.
  • Platform Mastery: Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge.
  • Team Leadership & Operations
  • Mentorship & Onboarding: Lead and mentor activation teams during the critical first 90 days of new client engagements, fostering a culture of curiosity, speed, and precision.

Requirements

  • 8–10+ years of digital media experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+).
  • Growth Mindset: Motivated by client partnerships, new business, and adept at showing clients how technical execution solves business challenges.
  • Channel Agnostic: Holistic media understanding across Social, Programmatic, Search, Video, Audio and Direct IO.
  • Strong Communicator: Ability to distill complex technical media strategy into clear growth narratives for C-suite executives.
  • Analytical Fluency: Familiarity with measurement models (MMM, MTA) to anchor activation strategies in verifiable data.

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Salaries

Posted range

$140K/yr – $176K/yr

Taken straight from the job posting.

Brand Activation median pay in the United States

$87K/yr

Most pay falls between $69K and $121K. Based on 606 salaries.

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Marketing Team

Marketing Roles Posted (Last 30 Days)
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Director, Activation

Kepler Group · New York City, NY · Unknown