Director of Account Based Marketing

Sarasota, FL (On-site)

$95K/yr – $120K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

Job Summary

Own day-to-day ABM campaign execution across top verticals and drive optimization with a focus on targeting, 1:1 outreach, and cross-functional collaboration with sales, RevOps, and creative teams.

  • Lead ABM campaigns across key verticals and optimize weekly performance.
  • Collaborate with sales and RevOps to translate intent signals into personalized outreach and pipeline momentum.

Job Description

Responsibilities

  • Campaign Execution & Optimization
  • Own day-to-day execution of ABM campaigns across our top verticals: FinTech, Consumer Commerce; Lifestyle/Health/Entertainment; Lending/Credit/Housing; Insurance, and beyond (both mobile app and desktop)
  • Monitor and analyze campaign dashboards to surface insights, flag opportunities, and guide weekly optimizations
  • Drive targeting and 1:1 communications strategies around top prospect accounts
  • Execute industry trade show ABM activations, identifying ICP-aligned attendees and coordinating timely, relevant outreach and on-site engagement opportunities
  • Lead creative strategy and optimization across ABM campaigns, working closely with the Brand & Content Marketing Manager who will execute.
  • Sales & Revenue Ops Alignment
  • Work closely with BDR/sales reps and sales leadership to ensure ABM intent signals translate into timely, personalized outreach
  • Partner with rev ops on account list management, recruitment priorities, and key account firmographics
  • Support 1:1 and 1:many pipeline velocity plays and help develop outreach sequences that keep engaged contacts moving forward

Requirements

  • 7+ years in B2B marketing, with hands-on ABM campaign experience
  • Experience in the performance marketing or affiliate marketing industry is strongly preferred — our business is complex, and industry fluency makes a real difference
  • Proficiency with ABM platforms (6sense, Demandbase, RollWorks, or similar)
  • Comfortable in Salesforce; able to connect CRM data to campaign strategy
  • Experience collaborating with an external ABM agency or marketing vendor
  • Strong analytical mindset — you know how to read a dashboard, draw a conclusion, and act on it
  • Excellent cross-functional communication skills; you work well with sales and ops teams, not just marketing
  • Detail-oriented and execution-focused, with the ability to manage multiple active campaigns simultaneously

Preferred

  • Experience with self-serve programmatic/DSPs and/or paid media within ABM platforms
  • Familiarity with performance marketing verticals: financial services, streaming/entertainment, ecommerce as well as mobile app ecosystem
  • Prior involvement with industry event or trade show marketing activations
  • Background working in a high-growth, fast-moving marketing environment

Salaries

Posted range

$95K/yr – $120K/yr

Taken straight from the job posting.