🔥 About Darbyon

Darbyon is a French-American AI creative and media company helping top D2C brands scale through high-performance advertising.

We produce and test thousands of ad creatives per week, combining:

• Creative strategy
• Data-driven iteration
• AI-powered production systems

We work with fast-growing, high-spending brands across the US and Europe brands that need results, not opinions.

Our vision is simple:

👉 Build the most efficient creative machine in the world, where AI + top talent unlock exponential performance.

This is not a traditional agency.

This is a creative performance system at scale.

The Role

You will own direct response media buying across Meta and Google for a portfolio of Europe & US clients ranging from $10K/month to $500K+/month in spend. You will not be a button pusher. You will be a strategist who happens to operate the machine, setting the buying strategy, building the testing framework, owning the reporting infrastructure, and pushing AI and automation into every part of the workflow that doesn't require human judgment.

What You'll Do

• Own end-to-end direct response strategy and execution on Meta Ads and Google Ads (Search, PMax, Shopping, Demand Gen, YouTube).
• Build and run scaling frameworks for accounts from $10K to $500K+ monthly spend adjusting your approach to budget, vertical, and maturity of the account.
• Design and operate creative testing systems in close partnership with our creative team — feeding performance signals back into the briefing process.
• Build client-facing reporting and dashboards
• Use AI tools to automate everything that can be automated
• Work directly with clients on strategy calls, QBRs, and growth planning.
• Stay accountable to ROAS, MER, CAC, and contribution margin — not vanity metrics.

What We're Looking For

Hard requirements — we will not consider applications without these:

• 4+ years of direct response media buying experience, including agency experience.
• DTC e-commerce vertical experience (beauty, fashion, supplements, home) => if you are not able to talk about contributive margin in the DTC industry, we are not interested in your profile
• Proven track record managing both small ($10K/mo) and large ($250K+/mo) accounts, with case studies you can walk us through.
• Deep expertise on both Meta Ads and Google Ads er.
• Hands-on experience with Triple Whale and Supermetrics (building dashboards, not just consuming them).
• Hands-on experience with Channable or equivalent feed management tools (DataFeedWatch, Feedonomics, GoDataFeed).
• Full autonomy on media buying strategy you should be able to walk into a $300K/month account on day one and tell us what you'd change and why.

Nice to have:

• Experience with Northbeam, Polar Analytics, or other MTA/incrementality tools.
• Experience working with creative teams on performance creative testing frameworks.
• Familiarity with server-side tracking (CAPI, Enhanced Conversions, GTM server-side).

What You Won't Do Here

Push buttons on autopilot. Wait for someone to tell you the testing plan. Send screenshots as "reporting." Manage 25 small accounts on a spreadsheet. Spend your day on tasks that an AI agent could handle, we'd rather you build that agent.