Media Buyer, Meta & Google - Direct Response (Info Marketing) at BAD Marketing | Alpharetta, GA

BAD Marketing

Media Buyer, Meta & Google - Direct Response (Info Marketing)

Alpharetta, GA (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead paid acquisition for a pod of 5-8 clients with $100k+/day, owning structure, testing, scaling, and data validation to hit revenue targets.

Must-have: 2+ years of hands-on media buying managing $100k+/day across multiple accounts.
Standout: Own ad accounts end-to-end and explain performance clearly to clients and the pod.
Experience with Hyros or similar attribution tools and cross-source data analysis.

Job Description

Responsibilities

Own paid acquisition across a pod of 5-8 clients spending a combined $100k+/day, primarily on Meta.
Decide how campaigns get structured, what gets tested and why, when to scale and how aggressively, and validate data before optimization.
Understand funnel math well enough to reverse-engineer what CPL needs to be to hit a revenue target downstream.
Own the ad accounts and actively manage, analyze, and make judgment calls throughout the day.
Be client-facing, explain what you're doing and why in plain language to both client and pod members.
Proactively communicate wins, problems, and recommendations before asked; keep the copywriter updated with data.
Forecast based on win rates, fatigue, and testing cadence; communicate volume needs before it's urgent.
Consider business factors (sales team capacity, payment method limits, backend conversion rates) in scaling decisions.
Cross-reference platform data, attribution tools, and internal reporting; flag misalignments and avoid optimizing on bad data.

Requirements

2+ years of hands-on media buying experience, managing significant daily spend across multiple accounts simultaneously. Our buyers manage $100k+/day combined on a typical pod.
Deep Meta Ads proficiency is critical: you should be able to talk intelligently about campaign architecture, conversion objectives, consolidation strategy, and how platform updates actually affect how you structure and optimize accounts.
Google Ads experience is a strong plus, because while most of our accounts are Meta only, sometimes Google/YT ads come into play for certain clients.
Experience with third-party attribution and reporting platforms (Hyros, Triple Whale, Segmetrics, Wicked Reports, or similar). We use Hyros - we don’t expect you to know it walking in, but you need to be the kind of buyer who’s already comfortable working across multiple data sources and can pick up a new attribution tool quickly.
Understanding of funnel math and how ad account metrics connect to business outcomes. CPL is not your finish line - you should understand how it flows into show rate, close rate, CAC, ROAS, and why that matters for the decisions you make in-platform.
Experience with launch campaigns, not just evergreen. You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.
Comfortable being client-facing - you don\'t need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what\'s happening in their ad accounts without your strategist translating for you.
Strong async communication. We work in slack and clickup, not meetings primarily. You need to communicate clearly in writing - surfacing issues proactively, providing context, and keeping your pod informed without being chased.

Benefits

Comprehensive health, dental, and vision insurance plans (US Residents Only)
PTO
Paid US Holidays
Opportunities for professional development and advancement within the organization.
A collaborative and innovative work environment with a focus on creativity and results.

BAD Marketing

BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies. We are a growth partner and put our client's needs first. We have 100+ talented A-player employees and company culture is everything to us! We recognize that client happiness truly begins with a happy team! Some of our services include, but are not limited to: 📧 Email & SMS Marketing💰 Full Amazon Management🎥 Content Creation📈 Paid Ads 🚀 Website Development and CRO 🏙️ Local Lead Generation

Founded in 2015

Alpharetta, Georgia, USA

150 employees (76 in marketing)

badmarketing.com