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BAD Marketing

Media Buyer, Meta & Google - Direct Response (Info Marketing)

Alpharetta, GA (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 5 months ago

Job Summary

Lead paid acquisition for a pod of 5-8 clients with $100k+/day, owning structure, testing, scaling, and data validation to hit revenue targets.

  • Must-have: 2+ years of hands-on media buying managing $100k+/day across multiple accounts.
  • Standout: Own ad accounts end-to-end and explain performance clearly to clients and the pod.
  • Experience with Hyros or similar attribution tools and cross-source data analysis.

Job Description

Responsibilities

  • Own paid acquisition across a pod of 5-8 clients spending a combined $100k+/day, primarily on Meta.
  • Decide how campaigns get structured, what gets tested and why, when to scale and how aggressively, and validate data before optimization.
  • Understand funnel math well enough to reverse-engineer what CPL needs to be to hit a revenue target downstream.
  • Own the ad accounts and actively manage, analyze, and make judgment calls throughout the day.
  • Be client-facing, explain what you're doing and why in plain language to both client and pod members.
  • Proactively communicate wins, problems, and recommendations before asked; keep the copywriter updated with data.
  • Forecast based on win rates, fatigue, and testing cadence; communicate volume needs before it's urgent.
  • Consider business factors (sales team capacity, payment method limits, backend conversion rates) in scaling decisions.
  • Cross-reference platform data, attribution tools, and internal reporting; flag misalignments and avoid optimizing on bad data.

Requirements

  • 2+ years of hands-on media buying experience, managing significant daily spend across multiple accounts simultaneously. Our buyers manage $100k+/day combined on a typical pod.
  • Deep Meta Ads proficiency is critical: you should be able to talk intelligently about campaign architecture, conversion objectives, consolidation strategy, and how platform updates actually affect how you structure and optimize accounts.
  • Google Ads experience is a strong plus, because while most of our accounts are Meta only, sometimes Google/YT ads come into play for certain clients.
  • Experience with third-party attribution and reporting platforms (Hyros, Triple Whale, Segmetrics, Wicked Reports, or similar). We use Hyros - we don’t expect you to know it walking in, but you need to be the kind of buyer who’s already comfortable working across multiple data sources and can pick up a new attribution tool quickly.
  • Understanding of funnel math and how ad account metrics connect to business outcomes. CPL is not your finish line - you should understand how it flows into show rate, close rate, CAC, ROAS, and why that matters for the decisions you make in-platform.
  • Experience with launch campaigns, not just evergreen. You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.
  • Comfortable being client-facing - you don\'t need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what\'s happening in their ad accounts without your strategist translating for you.
  • Strong async communication. We work in slack and clickup, not meetings primarily. You need to communicate clearly in writing - surfacing issues proactively, providing context, and keeping your pod informed without being chased.

Benefits

  • Comprehensive health, dental, and vision insurance plans (US Residents Only)
  • PTO
  • Paid US Holidays
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.
BAD Marketing logo

BAD Marketing

BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies. We are a growth partner and put our client's needs first. We have 100+ talented A-player employees and company culture is everything to us! We recognize that client happiness truly begins with a happy team! Some of our services include, but are not limited to: 📧 Email & SMS Marketing💰 Full Amazon Management🎥 Content Creation📈 Paid Ads 🚀 Website Development and CRO 🏙️ Local Lead Generation

Founded in 2015
Alpharetta, Georgia, USA
150 employees (76 in marketing)
badmarketing.com

Traffic Signals

Monthly Visitors
10.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
39.7%
Direct
43.8%
Referral
6.9%
Social
8.4%
Paid
1%

Headcount Trend

Current headcount: ~150
BAD Marketing logo

Media Buyer, Meta & Google - Direct Response (Info Marketing)

BAD Marketing · Alpharetta, GA · Remote