Responsibilities

• Plan, launch, and scale campaigns across:
• Meta (Facebook/Instagram)
• Google (Search, YouTube, Display)
• TikTok and other paid channels
• Scale campaigns to 7–8 figures/month in spend while maintaining CAC goals
• Manage budgets, pacing, and forecasting
• Own and optimize the entire acquisition funnel, including:
• Ad → Landing Page → Checkout → Post-purchase flow
• Improve conversion rates, AOV, and LTV
• Identify and fix drop-offs across the funnel
• Collaborate with or lead creative strategy:
• Ad angles, hooks, messaging, and offers
• UGC, VSLs, advertorials, and native-style creatives
• Continuously test and iterate on creatives based on performance data
• Monitor and optimize core KPIs:
• CAC, ROAS, MER, CTR, CVR, LTV
• Build structured testing frameworks (creative, audiences, funnels)
• Use attribution tools to guide decision-making
• Growth Strategy
• Identify new scaling opportunities (channels, audiences, offers)• Work closely with founders to define growth roadmap• Help build systems and processes for scalable acquisition