Responsibilities

• Lead the development and execution of integrated direct marketing strategies across direct mail, email, and SMS.
• Serve as the agency’s subject matter expert in direct mail, guiding best practices, innovation, and channel evolution.
• Partner with clients to identify growth opportunities and align campaign strategies with business objectives.
• Develop audience targeting, segmentation, and testing strategies to improve campaign performance.
• Analyze campaign results and deliver actionable insights to optimize ongoing and future initiatives.
• Own end-to-end execution of direct mail campaigns, including print production, data management, and mailing logistics.
• Manage vendor relationships across print, data, and postage partners to ensure quality, efficiency, and cost control.
• Oversee timelines, approvals, and production schedules to ensure on-time and accurate delivery.
• Ensure compliance with USPS regulations and optimize postage strategies.
• Maintain high standards for data accuracy, list management, and production quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 4+ years of experience in marketing project management, preferably within an agency environment.
• Demonstrated experience managing campaigns from strategy through execution.
• Strong experience in direct mail, including print production, mailing logistics, and vendor coordination.
• Working knowledge of USPS regulations, postage optimization, and mailing processes.
• Experience with performance-driven marketing channels such as email and SMS.
• Ability to develop targeting strategies, segmentation, and test plans.
• Experience analyzing campaign performance and translating data into insights.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong financial acumen, including budgeting, scoping, and cost management.

Preferred

• Experience scaling or optimizing direct mail programs for performance marketing.
• Background in data sourcing, list strategy, or audience modeling.
• Experience mentoring or managing team members.
• Familiarity with marketing automation or CRM platforms.

Benefits

• Health, dental, and vision insurance
• 401(k) with matching
• Hybrid + remote options
• Open PTO
• Cell Phone Stipend
• Professional development