End-to-end direct mail production ownership for multi-campaign workstreams, aligning timelines, compliance, and testing with vendors and cross-functional partners.

• Own the end-to-end production workflow for multiple simultaneous direct mail campaigns - from creative hand-off through data file submission, print production, lettershop, and in- home delivery
• Manage campaign timelines, vendor deadlines, mail class selection, indicia accuracy, USPS postal requirements, and in-home date planning with precision
• Maintain detailed campaign trackers and status documentation across all concurrent projects; ensure nothing is missed in a complex, multi-campaign environment
• Anticipate production risks and resolve issues proactively - before they affect campaign delivery or compliance
• Ensure all campaigns are executed accurately, on time, and in full compliance with brand, legal, and regulatory standards
• Plan and execute direct mail test panels - including package testing (outer envelope vs. self-mailer, format, size), offer testing, copy and messaging variants, and control vs. challenger structures
• Coordinate list segmentation and audience targeting in collaboration with data and analytics teams to support test integrity and rollout readiness
• Track test cell performance and compile results with enough structure for the team to draw clear conclusions and make informed rollout decisions
• Apply testing knowledge to continuous campaign improvement - understanding what the mail file, response data, and production results are telling you
• Serve as the primary operational liaison across Marketing, Creative, Compliance, Product, Data, IT, Operations, Finance, and USPS