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Amtrak

Dir Loyalty Co-Brand Partnerships - 90389221 - Washington

USA (Hybrid)

$163K/yr – $211K/yrSenior Level11+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end Co-Brand strategy and program management for Amtrak Guest Rewards, shaping partnerships, member experiences, and growth.

  • Own the Cobrand strategy, partnerships, and program roadmap for Amtrak Guest Rewards.
  • Must-have: 11+ years in loyalty marketing or cobrand partnerships with proven results.
  • Standout: Data-driven optimization and cross-functional leadership across brand, marketing, and product.

Job Description

Responsibilities

  • Lead the creation and enhancement of comprehensive Co-Brand partnership strategy aligning strategies with both company goals and partner objectives.
  • Own the vision and develop strategies to grow and strengthen the Amtrak Guest Rewards card member program structure, roadmap, and exclusive offers.
  • Develop Co-Brand specific personalized offers and exclusive promotions to drive card member acquisition, engagement, and retention.
  • Own the growth, and day-to-day cobrand program including, but not limited to acquisition, redemption, onboard and beyond the trip experiences, operational integration, and overall member engagement.
  • Maintain a deep awareness of successful loyalty and rewards programs in other industries, applying best practices to enhance our approach.
  • Build and maintain strong relationships with cobranded partners, including financial institutions, agencies, and other external stakeholders.
  • Coordinate with partner teams to ensure the successful implementation and ongoing performance of Co-Brand loyalty initiatives.
  • Negotiate terms and manage the operational aspects of Co-Branded loyalty agreements.
  • Track, analyze, and report on key performance indicators (KPIs) to assess the success of Co-Brand programs, such as customer acquisition, approval rates, card spend, retention rates, and ROI.
  • Use data-driven insights to optimize program features, rewards, and communication strategies.

Requirements

  • Bachelor’s Degree required or equivalent combination of training, education and relevant experience may be considered in lieu of a degree
  • 11 years of experience in marketing, with at least 3-5 years specifically in loyalty marketing, cobrand partnerships, partnership marketing.
  • At least 2 years of experience managing external relationships such as cobrand bank partner.
  • Strong analytical skills and experience with data-driven decision-making, data analysis and reporting.
  • Proven ability to lead and manage teams, as well as experience in developing and executing marketing strategies.
  • Excellent verbal and written communication skills, with the ability to present ideas effectively to both internal teams and external partners.
  • Flexibility to adapt to changing business needs and market trends.
  • A creative mindset with the ability to develop innovative loyalty programs and campaigns.
  • Knowledge of CRM systems, loyalty platforms and digital marketing tools

Preferred

  • 13 years of relevant work experience.
  • Travel, Hospitality, or Loyalty marketing experience.
  • Experience in partnership development, negotiation and/or partnership marketing.
  • Experience in co-branded credit card strategy and acquisition marketing.

Benefits

  • Health and Wellbeing
  • Financial and Retirement
  • Work and Family Life Support
  • Health, Dental, and Vision Insurance
  • 401K with Employer Match
  • Generous Paid Time Off
  • Wellness Programs
  • Railroad Retirement Benefits
  • Paid Caregiving Days and Backup Care
  • Health Savings Account
Amtrak logo

Amtrak

Moving America Where it wants to go.We are not just a railroad; we are a company that moves people. With 21,000 route miles in 46 states, the District of Columbia and three Canadian provinces, Amtrak operates more than 300 trains each day – at speeds up to 150 mph – to more than 500 destinations. We move customers where they want to go by responding to their wants and needs. And by doing so, we connect communities, economies and families that make our nation great.We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the Unites States. Our mission is to provide safe transportation in the most efficient way possible, while ensuring that our customers get a consistent, high quality experience. Carrying out this mission, and ultimately achieving our vision, hinges on our employees.The future rides with us.Amtrak is an equal employment opportunity employer.

Founded in 1971
Washington, District of Columbia, USA
14K employees (1,292 in marketing)
www.amtrak.com

Salaries

Posted range

$163K/yr – $211K/yr

Taken straight from the job posting.

See all Amtrak salaries