Own and scale paid growth across channels, delivering subscriber and revenue growth through rigorous testing, optimization, and data-driven channel management.

• Growth Infrastructure: Establish attribution modeling, measurement systems, and data quality across channels.
• Demand Generation: Own paid acquisition strategy across digital and traditional channels to drive subscriber growth.
• KPI Management: Set and monitor CPA, ROAS, CAC, LTV, conversion rates, and market penetration targets.
• Optimization & Testing: Drive continuous testing, optimization, and channel mix modeling to improve ROI.
• Full-Funnel Media: Lead paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels.
• Targeting & Budget: Optimize targeting, creative, bidding strategies, and budget allocation.
• Analytics Partnership: Collaborate with analytics to improve attribution and incrementality testing.
• Localization & Brand: Ensure local market customization while maintaining brand consistency.
• Direct Mail Strategy: Own direct mail targeting, segmentation, and offer development.
• Operations & Vendors: Manage production timelines, print vendors, and in-home drop schedules.