Digital Tools Marketing Manager

Boulder, CO (Hybrid)

$87K/yr – $124K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Summary

Own the roadmap and execution of customer-facing digital tools while aligning with performance data and customer insights to drive adoption and business impact, including AI-enabled capabilities and content governance.

Job Description

Responsibilities

  • Own the roadmap for customer-facing digital tools, including sizing and selection platforms, configurators, and portals.
  • Use customer insights and performance data to prioritize enhancements that improve usability, adoption, and business impact.
  • Partner with product, engineering, web, and design teams to deliver an intuitive and effective digital customer experience.
  • Develop go-to-market plans, training, and communications to drive adoption of digital tools.
  • Define how products are positioned and presented online, helping customers identify the best solution for their application.
  • Optimize digital experiences and selection journeys to increase engagement and reduce complexity.
  • Evaluate and implement AI-enabled capabilities that improve product selection, customer support, and decision-making.
  • Help shape how AI is integrated into customer-facing experiences and internal workflows.
  • Own the structured product content that powers digital experiences and AI-driven applications.
  • Ensure content, software licensing, and platform governance processes are accurate, compliant, and scalable.

Requirements

  • Bachelor's Degree
  • Minimum 3 years of experience in digital marketing, product marketing, digital product management, or customer-facing digital tool ownership.
  • Experience defining product positioning, information architecture, or customer-facing digital experiences for a technical product portfolio.
  • Strong communication and project management skills, with the ability to influence and collaborate across all levels of leadership, translate feedback into actionable plans, and drive successful results.
  • Ability to travel approximately 20%.
  • Legal authorization to work in the United States is required. Sponsorship will not be provided for this position.
  • Authorized to work in the United States without sponsorship now and in the future. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Preferred

  • Bachelor's Degree in Engineering, Marketing, Digital Media, Business, or related field
  • Experience with web design tools such as WordPress, Webflow, or Adobe Experience Manager, and basic knowledge of HTML/CSS.
  • Familiarity with AI platforms such as OpenAI, Google AI, or Microsoft Copilot and their application in user experience or guided selection.
  • Understanding of software license management practices or platforms.
  • Exposure to project or PMO workflows and internal tools that support them.
  • Experience developing or governing structured messaging, content architecture, or content used across web and AI applications.

Benefits

  • We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.
  • We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.
  • Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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Emerson

3.9 Glassdoor

Emerson (NYSE: EMR) is a global automation leader delivering solutions for the most demanding technology challenges. Headquartered in St. Louis, Missouri, Emerson is engineering the autonomous future, enabling customers to optimize operations and accelerate innovation. For more information, visit Emerson.com.

Founded in 2014
St Louis, Missouri, USA
51K employees (1,578 in marketing)
81% recommend to a friend
86% CEO approval

Salaries

Posted range

$87K/yr – $124K/yr

Taken straight from the job posting.

See all Emerson salaries

Funding

Total Funding
$2B
Last Raise
$2B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$58.1K
Traffic Source Mix
Search
57.6%
Direct
34.9%
Referral
5.9%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~51K

Recent News

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Digital Tools Marketing Manager

Emerson · Boulder, CO · Hybrid