Responsibilities

• Advanced strategic thinking & execution of campaign management for wine and spirits clients – from proposals through development, execution, testing, analysis, reporting, and completion against client goals
• Consistent monitoring of client KPIs and progress, ensuring team efficiency and execution
• Oversees and plans client advertising budgets across platforms, time-scheduled flights, and among programs/services/offerings
• Participates in new business proposals and client renewals – including leading internal benchmarking to forecast accurate KPIs for clients
• Organize & lead bi-coastal team, along with Senior Leadership, including leading meetings to discuss platform updates, best practices, workflows, new business, trends, individual team member to-dos and internal tasks; assigning work and responsibilities
• Develops effective plans to optimize conversion rates and maximize client ROAS
• Conducts team check ins to monitor performance, addressing challenges, providing feedback and setting goals for team members’ professional development, all while maintaining client satisfaction
• Effectively creates and supervises strategic digital campaigns, holding team accountable
• Displays a positive mentality and disposition that is conducive to building, motivating, and leading teams
• Collaborates with cross-functional teams, including creative, media relations, and digital teams, to ensure the successful execution of all client projects

Requirements

• 5+ years of relevant social media experience, fast-paced agency environment preferred
• Advanced understanding of multiple social media platform functionality including, but not limited to: Instagram, Facebook, TikTok, Pinterest and Google (and a commitment to staying up to date with trends and new platforms)
• Hands-on experience with Meta Ads and Google Ads – Must possess or be willing to undergo certification for Blueprint and Google AdWords
• People management experience
• Account management experience
• Customer service experience
• Excellent verbal and written communication skills, with the ability to effectively communicate with clients, team members, and other stakeholders
• Comprehensive understanding of how social media content supports/reinforces brand attributes of clients and their products
• Advanced understanding of social media metrics and tools used to track and analyze social media performance

Benefits

• Clients: Our client list is incomparable, across a range of countries, regions, and categories.
• Opportunities for Advancement: We are growing within all of our categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Diversity: We strongly believe the diversity of our staff – made up at all levels of people from all backgrounds, from 12 countries, speaking 8 languages – is our strength, not only because of the vibrant intellectual and cultural working environment but because it reflects the diversity of the marketplace in which we make our appeal and the diversity of our clients.
• Work-life balance and generous PTO: We believe employees who are happier outside of work are happier at work, and vice versa, so we have created a culture that prioritizes work-life balance. We have a flexible PTO system and we take off the week between Christmas and New Year's.
• Expertise: We are the largest fine wine and spirits-focused integrated communications agency in the U.S.
• Learning Programs: The collective wine and spirits knowledge of our staff is unparalleled. You will have the opportunity to learn from others, both formally and informally, and through our in-house educational programs share your knowledge.
• Prestige: Our reputation in the industry, among both media and trade, is second to none, and an email address from our domain is afforded certain respect and a second look.
• Pay & Benefits: We offer competitive salaries within our category and full benefits - health, dental, vision, life insurance, 401K, and a generous PTO policy.