Responsibilities

• Create and edit short-form videos for social media platforms like TikTok, YouTube, Instagram, and Facebook.
• Contribute to social media strategy, identifying timely trends and providing analytics-based recommendations for client content.
• Monitor clients’ social media community across platforms, engaging with followers, responding to comments, and escalating any conflicts.
• Produce weekly and monthly reports based on Google Analytics, social media performance, social media ads, Google Ads, and HubSpot performance, providing clients with real-time recommendations based on trends and data.
• Execute marketing tactics—in the areas of brand marketing, website development, search marketing, social media marketing, content marketing, email marketing, video production, and public relations—that support client objectives.
• Develop strategic marketing plans that align with client needs and goals.
• Write, edit and proofread written materials for quality and adherence to appropriate writing style. Written materials may include blog posts, long-form premium content (ebooks, whitepapers), website copy, social media posts, emails, and press releases.
• Possess in-depth knowledge of clients and their industries and play a meaningful role in the retention and growth of accounts.
• Build relationships with clients; serve as a resource and advisor to client contacts.
• Effectively manage workloads, account team members, and timelines when assigned as the account or campaign lead. Consistently deliver high-quality work to clients on time.

Requirements

• A bachelor’s degree from an accredited university or college in a related area of study (e.g. communications, journalism, marketing, business, etc.) or equivalent work experience.
• Minimum three years' experience in B2C social media strategy and B2C content creation, with a special focus on TikTok, YouTube, Instagram, and Facebook.
• Hands-on experience creating and editing short-form videos for social media.
• Hands-on experience in social media reporting, with a focus on monitoring, measuring, and making real-time recommendations based on TikTok, YouTube, Instagram, and Facebook analytics.
• Experience in community management, including responding to and engaging with followers on social media platforms.
• Experience creating and delivering polished presentations on data-driven recommendations to clients and/or C-level staff.
• Exceptional time management, project management, collaboration, and communication skills.
• Strong research, writing (technical and creative), and editing skills.
• Demonstrable experience creating, promoting and evaluating digital content campaigns (content offers, landing pages, email nurturing campaigns, etc.) to drive website traffic and MQLs.
• Strategic thinker who brings innovative ideas, approaches problem solving in a systematic way, uses data to gather intelligence and set strategies, and displays confidence in client and agency communications.

Nice To Have

• One or more years of experience working with HubSpot marketing automation software (or related platform, e.g. Pardot, Act-On). Inbound Marketing certification and HubSpot product certifications a plus.
• Experience editing videos and graphics in Adobe Premiere and After Effects.
• Google certifications, including Google Analytics 4.
• Experience in B2B marketing in addition to B2C marketing.
• Experience creating visual assets including presentations, social media graphics, and interactive design components.
• Experience within an agency setting.
• Bilingual in Spanish and English.