Digital & Social Media Strategist

Responsibilities

• Content Creation:
• Designing and copywriting digital marketing and internal communications
• Create, monitor, and optimize social media campaigns
• Use CMS to update Bank website, including the creation of new pages
• Analytics & Optimization:
• Monitoring KPIs like engagement rates and audience demographics to refine strategy and boost reach.
• Cross Functional Support:
• Coordination of email marketing campaigns; creation of content as directed, list management
• Support branch network; digital materials, local marketing initiatives
• Project Management:

Requirements

• 3-5 years of digital marketing, advertising or social media strategy, or related field experience demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

• Bachelor’s Degree in Marketing, Communication, Advertising, Data Analytics or a related field
• Strong knowledge and understanding of digital marketing, social media platforms, trends and best practices
• Experience with social media advertising, budget management, and campaign optimization
• Familiarity with financial services marketing regulations and compliance requirements
• Strong content creation, storytelling, and writing skills for both internal and external audiences
• Creative data-driven thinker with the ability to analyze performance and optimize strategies
• Basic design and/or video editing skills
• Experience with influencer, employer branding, or integrated digital campaigns preferred
• Excellent organization, time management and project prioritization skills
• Strong problem-solving, critical thinking, and attention to detail