Responsibilities

• Social Media
• Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
• Influence and recommend strategy shifts based on metrics and the “pulse” of the industry through
• Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
• Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
• Oversee the social media persona and stay up to date on best practices
• Websites
• Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
• Partner with
• Adhere to design guidelines and standards to establish best practices
• Maintaining the appearance of websites by enforcing content standards
• Stay current with web development trends, tools, and best practices
• Creative & Collaboration
• Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
• Work with product management and marketing teams to identify, vet and strategize use of social media influencers
• Partner with internal communications to align messaging
• Project Management
• Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
• Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
• Coordinate with regional marketing teams to create and manage global social content

Benefits

• Paid vacation time accrued based on years of service
• Paid sick time 12 (twelve)
• Paid Holidays Each Calendar Year
• Prorated for reduced hour schedules
• Medical, dental, and vision insurance plans with options for HSA/FSA
• Dependent Care FSA
• Paid Basic Life and AD&D Insurance
• Short-term and Long-term Disability insurance
• 401(k) plan with Company matching
• Employee Stock Purchase Plan (ESPP)