Digital & Social Media Manager

Kalamazoo, MI (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 weeks ago

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Job Description

Responsibilities

  • Lead day-to-day publishing across all K-Wings social media platforms and the official team website
  • Build and manage a year-round digital content calendar that drives engagement and storytelling
  • Create, publish and optimize content across X, Instagram, Facebook, TikTok and emerging platforms
  • Manage real-time game day and event coverage, including highlights, photos, graphics and live updates
  • Monitor trends and platform activity to identify timely content opportunities
  • Engage directly with fans across all platforms through comments, messages and mentions
  • Collaborate with players, hockey operations, marketing and creative staff to produce integrated content
  • Work with the Public Relations Director to align reporting, strategy and overall digital direction
  • Identify and execute collaboration opportunities with partner accounts, sponsors and external creators to expand reach.

Requirements

  • 3+ years of experience in social media, digital media or content creation
  • Bachelor’s degree or equivalent professional experience
  • Strong understanding of major social platforms and digital content strategy
  • Experience managing brand accounts in a fast-paced, real-time environment
  • Proficiency with Adobe Creative Suite or comparable content creation tools
  • Strong photo, video and digital editing skills
  • Excellent written, verbal and storytelling abilities
  • Motivated attitude and professional appearance
  • Ability to work nights, weekends, holidays and all K-Wings home and away games as needed
Kalamazoo Wings logo

Kalamazoo Wings

The Kalamazoo Wings, also known as the K-Wings, are a mid-level professional ice hockey team in Kalamazoo, Michigan. A member of the ECHL's Western Conference, Central Division, and they play in the 5,113-seat Wings Event Center. The K-Wings is an affiliate of the Vancouver Canucks of the National Hockey League and the Abbotsford Canucks of the American Hockey League.

Founded in 1974
Kalamazoo, Michigan, USA
62 employees (19 in marketing)

Traffic Signals

Monthly Visitors
9.9K
Monthly Google Ads Budget
$33

Headcount Trend

Current headcount: ~62

Marketing Team

Marketing Team Size
16 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News