Digital and Social Media Manager at I.M.P. | District of Columbia, USA | $60K/yr – $70K/yr

I.M.P.

Digital and Social Media Manager

District of Columbia, USA (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social presence and paid media across venues, shaping I.M.P.'s digital voice and strategy for live shows.

Social & content ownership: plan and publish engaging content across Instagram, Facebook, X, TikTok, YouTube, Discord, and more.
Ad operations & measurement: coordinate paid campaigns, track performance across ads, website traffic, and KPIs with GA tools.
Activation & community: monitor comments, respond to DMs, run online artist activations, and support grassroots efforts.

Job Description

Responsibilities

maintaining a high-quality social media presence and overseeing the implementation of digital ad campaigns across all brands while developing and growing I.M.P.’s overall digital strategy, vision, and voice.
Conceive, compile, and schedule fun, engaging, and compelling content for Instagram, Facebook, X, TikTok, Discord, YouTube, and additional outlets
Coordinate, schedule, and monitor paid digital advertising campaigns including display and social media ads
Schedule posts for concert announcements/updates, venue info, special promotions, and other company initiatives
Performance tracking and weekly reporting on ad campaigns, website traffic, and other digital marketing efforts
Use Google Analytics and other tools to inform advertising decisions and measure efficacy of digital campaigns
Monitor social media for comments, questions, and issues, and respond to DMs/ inquiries accordingly
Monitor and update venue presence on Google, Yelp, etc.
Research and implement the most current digital advertising and social media trends and keep up to date with new developments
Track stats, engagement, account growth, etc, of social media accounts

I.M.P.

I.M.P. is an independent concert promotion and production company that puts on shows for 500 to 50,000 fans at a time. The company started small — small enough to fit into a kid’s bedroom. In the 36 years since I.M.P. opened its (bedroom) doors, it has presented more than 15,000 events, hosting millions of music fans. Some of the highlights include:Lollapalooza – promoted every year it was a touring festival (1991 to 1996).Merriweather Post Pavilion – took over operations and programming beginning 2004 and is ongoing today.Virgin Festival – launched the U.S. festival, produced and promoted each year it existed (from 2006-2013).Lincoln Theatre – began operating, programming and promoting starting 2013 and ongoing.In addition, I.M.P. produces and promotes shows at other D.C.-area venues, including RFK Stadium, The Verizon Center, Echostage, Eagle Bank Arena, DAR Constitutional Hall, The National Mall, U Street Music Hall, the Music Center at Strathmore, and in Baltimore, The Modell Performing Arts Center at The Lyric and The Meyerhoff Symphony Hall.

Washington, Wisconsin, USA

203 employees (95 in marketing)

www.impconcerts.com