Responsibilities

• Digital Strategy & Campaign Leadership
• Develop and execute U.S. digital marketing strategies to increase brand awareness, the DJ community, product adoption, and community engagement.
• Collaborate with the Marketing team and Creative to develop multi-channel campaigns across web, social, email, influencers, and paid media.
• Drive product launch strategies with product planning, artist relations, sales, and marketing teams.
• Social Media & Community Growth
• Oversee all U.S. social media channels, ensuring consistent brand voice and high-impact content.
• Grow followers/subscribers as well as community engagement.
• Create organic and paid campaigns with a strong understanding of DJ culture, performance techniques, and product use-cases to execute the digital marketing strategies.
• Manage social media team and content creators to execute digital marketing strategies.
• Work with agency to implement and track paid campaign results, budget and spending.
• Track trends and emerging platforms relevant to DJs and music creators.
• Content Development
• Collaborate with internal teams and external agencies to deliver compelling digital assets.
• Provide input and feedback on creative assets to ensure cultural relevance and digital performance.
• Analytics & Optimization
• Monitor marketing KPIs and deliver insights to improve engagement, conversion, and ROI, including initiatives and campaigns utilizing agencies.
• Optimize SEO, SEM, paid social, and retargeting campaigns.
• Influencer, Artist & Partner Collaboration
• Partner with DJs, content creators, and music industry influencers to amplify brand presence, product awareness, and DJing as a hobby or career path.
• Support artist relations team in digital initiatives, events and artist collaborations.—Email Campaigns? Wait lines below—they are part of responsibilities as well:

Requirements

• High School diploma or equivalency
• Bachelor’s degree from an accredited college or university in Marketing or similar subject, preferred
• A minimum of 4 years of digital marketing experience, preferably in DJ category, music, consumer electronics, entertainment, or lifestyle brands.
• A minimum of two (2) year(s) of management experience
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
• Expertise in analytics platforms (including Meta Ads Manager, Hubspot and Google Analytics).
• Experience in managing CRM platforms and customer database segmentation, preferably in Hubspot
• Experience with Shopify (for marketing and analytics), preferred
• Experience with Adobe creative cloud (and/or related photo editing software), preferred
• Experience with DJ programs, including rekordbox, Serato DJ, Traktor as well as performance mixers, controllers, preferred

Preferred

• Bachelor’s degree from an accredited college or university in Marketing or similar subject, preferred
• Experience with Shopify (for marketing and analytics), preferred
• Experience with Adobe creative cloud (and/or related photo editing software), preferred
• Experience with DJ programs, including rekordbox, Serato DJ, Traktor as well as performance mixers, controllers, preferred
• Experience with Data / Business Intelligence software knowledge (i.e., Power BI, Tableau, etc.), preferred
• DJ Experience preferred, whether professional, hobbyist, or enthusiast-level

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• 15 days of paid time off, 2 floating holidays, and paid holidays annually
• Employee discounts on AlphaTheta and Pioneer DJ products
• Professional development and education opportunities
• A diverse, inclusive, and music-loving company culture