Responsibilities

• Own and manage the SEO roadmap and prioritization across hundreds of local market pages, ensuring initiatives align to business goals and performance targets.
• Serve as the primary internal point of contact for our SEO agency, driving alignment, accountability, and clear execution across deliverables.
• Partner with the SEO agency on on-page, off-page, and technical SEO initiatives—providing oversight, feedback, and internal coordination to ensure successful implementation.
• Coordinate with internal web development resources to support agency recommendations and ensure SEO updates are implemented accurately and on schedule.
• Support management and optimization of Google Business Profiles across multiple locations, partnering with agency resources where applicable.
• Review and interpret performance reporting (GA4, Google Search Consols, and agency reporting platform), identifying trends, diagnosing issues, and recommending next actions.
• Lead ongoing communication of SEO performance and priorities to internal stakeholders, ensuring visibility into wins, risks, and upcoming work.
• Stay current on SEO and search platform changes, translating updates into proactive recommendations and testing opportunities.
• AI & Emerging Search Responsibilities (AEO/LLM) - Support the AEO/LLM optimization strategy and roadmap in partnership with our SEO agency and internal teams (e.g., ChatGPT, Gemini).
• Prioritize and oversee agency-led initiatives that improve AI-driven discoverability and citations for key service areas (plumbing, drain cleaning, emergency services, water damage).

Requirements

• 3-5+ years of SEO experience, including experience partnering with and oversight of agencies/vendors.
• Experience supporting or managing SEO initiatives across a large site with local landing pages.
• Experience optimizing Google Business Profiles in a multi-location environment.
• Strong working knowledge of local SEO, technical SEO, structured data, and mobile-first design.
• Proficiency with SEO and analytics tools.
• Strong communication, prioritization, and project management skills.
• Ability to translate SEO concepts into clear requirements and priorities for developers and partners.

Preferred

• Experience in home services or other multi-location service industries.
• Demonstrated ability to drive accountability and results through external agency partnerships.
• Experience working in startups or agencies focused on emerging SEO/AI strategies.
• Familiarity with AEO/ LLM optimization concepts and strategies for AI-driven search discoverability.

Benefits

• Medical insurance with a Prescription Drug Card
• Accident and Critical Illness Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Training
• Life Insurance
• Matching 401K Retirement Savings Plan
• Tuition Reimbursement
• Profit Sharing